Published 03-12-07
Submitted by Boston College Center for Corporate Citizenship
Building and Branding a Breakthrough Signature Program
www.bcccc.net/signatureprograms May 9-11, 2007 - Toronto
CHESTNUT HILL, MA - March 12, 2007 - A corporate community involvement signature program is one of the most powerful articulations of your corporate brand. Done well, it can genuinely express your company's culture and values, engage and motivate employees and enrich your corporate reputation. Great signature programs are tailored to the unique cultures, competencies and strategies of individual companies. There is no simple formula for developing one, but there are essential considerations that should guide the development process. Drawing on real world examples, learn how to conceive, integrate and implement a signature program that differentiates your company while making a meaningful difference in your communities.
The Boston College Center for Corporate Citizenship engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program. For more information visit The Center’s web site at www.bcccc.net.
The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.