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Develop Winning Signature Programs to Enrich Your Corporate Brand

Submitted by: Boston College Center for Corporate Citizenship

Categories: Philanthropy & Corporate Contributions

Posted: Oct 11, 2006 – 09:21 AM EST

 

Boston College program looks at customizing and implementing a strategic corporate community involvement signature program.

Offered by the Boston College Center for Corporate Citizenship:
Building and Branding a Breakthrough Signature Program
November 8-10, 2006 • San Antonio
http://www.bcccc.net/signatureprograms

CHESTNUT HILL, MA - A corporate community involvement signature program is one of the most powerful articulations of your corporate brand. Done well, it can genuinely express your company's culture and values, engage and motivate employees and enrich your corporate reputation. Great signature programs are tailored to the unique cultures, competencies and strategies of individual companies. There is no simple formula for developing one, but there are essential considerations that should guide the development process. In this program from the Boston College Center for Corporate Citizenship, learn how to conceive, integrate and implement a signature program that differentiates your company while making a meaningful difference in your communities. You will learn to:

  • Define a signature program for your key constituencies
  • Determine if a signature program is right for your company
  • Build the business case and get buy-in for the program
  • Select an appropriate focus for your program
  • Get your program off the ground and make things happen

    For more information, go to http://www.bcccc.net/signatureprograms

    The Center's executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

    The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

    For more information, call The Center at 617.552.4545, or go to The Center's web site at http://www.bcccc.net.

    About The Center for Corporate Citizenship at Boston College

    The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.
    For more information visit The Center's web site at http://www.bcccc.net,


    Boston College Center for Corporate Citizenship
    55 Lee Road
    Chestnut Hill, MA 02467-3942
    Tel. 617.552.4545
    http://www.bcccc.net
    ccc@bc.edu

  • For more information, please contact:

    Peggy Connolly Boston College Center for Corporate Citizenship
    Phone: 617.552.0722
    Phone 2: 617.552.4545
    Website: www.bcccc.net

    For more from this organization:

    Boston College Center for Corporate Citizenship

     

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