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Building and Branding a Breakthrough Signature Program

Submitted by: Boston College Center for Corporate Citizenship

Categories: Business Ethics

Posted: Feb 06, 2006 – 11:00 PM EST

 

Center course deals with how to conceive, integrate and implement a unique and meaningful signature program - March 29-31, 2006 • Orlando

CHESTNUT HILL, MA - A corporate community involvement signature program is one of the most powerful articulations of your corporate brand. Done well, it can genuinely express your company's culture and values, engage and motivate employees and enrich your corporate reputation. Drawing on real world examples, this course will offer you practical perspectives on how to conceive, integrate and implement a signature program that differentiates your company while making a meaningful difference in your communities.

Key takeaways:

  • Define a signature program for your key constituencies
  • Determine if a signature program is right for your company
  • Build the business case and get buy-in for the program
  • Select an appropriate focus for your program
  • Get your program off the ground and make things happen

    For more information, go to www.bcccc.net/signatureprograms

    The Center also offers courses at company sites on request, and can customize its offerings to address companies' specific challenges and needs.

    For more information, call The Center at 617.552.4545, or go to The Center's web site at www.bcccc.net.

    The Center's executive education offerings cover planning, strategy, program development, implementation, communications, evaluation, leadership development and competency building, leading to a Certificate awarded by the Boston College Carroll School of Management.

    About The Center for Corporate Citizenship at Boston College

    The Center for Corporate Citizenship at Boston College engages with companies to redefine business success as creating measurable gains for business and society. Our vision is that business will use its assets to help assure economic prosperity and a just and sustainable world. The Center achieves results through the power of research, education and member engagement. The Center offers publications including a newsletter, research reports, and white papers; executive education, including a Certificate program; events that include an annual conference, roundtables and regional meetings; and a corporate membership program.

  • For more information, please contact:

    Phone: 617.552.0722

    For more from this organization:

    Boston College Center for Corporate Citizenship

     

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