Herndon, VA.- NuRide, Inc. (www.nuride.com), the nation's first incentive-based ride network announced today that Waterbury, Vermont based Green Mountain Coffee Roasters, a leader in the specialty coffee industry, has signed on as a "Million-Mile" sponsor. Through its NuRide sponsorship Green Mountain Coffee Roasters expands its commitment to environmental stewardship locally in Vermont and for communities across multiple states where the company's customers live and work.

Founded in 2002, NuRide provides rewards to its members for sharing rides. The company was founded on the belief that people should be rewarded for the service they provide to their community when they share a ride. NuRide members earn "NuRide Miles" which can be redeemed for gift cards and gift items from leading retailers. For each shared ride completed through their service, NuRide calculates the associated reduction in vehicle miles traveled and emissions. As a "Million-Mile" sponsor Green Mountain Coffee Roasters will sponsor NuRide members as they take:

• 26,000 shared rides, resulting in
  
• 34,000 fewer car trips,
  
• 1,000,000 fewer miles driven,
  
• 428 fewer tons of auto emissions, and
  
• 44,000 fewer gallons of gasoline burned.

Through their NuRide sponsorship Green Mountain Coffee Roasters will also make the service available to the company's employees. The two companies are also working towards making the service available to all Vermont residents. Rick Steele, NuRide's CEO, hopes to be able to "Launch in Vermont in time for state residents and visitors to be able to use NuRide to share rides to the slopes this winter." Steele continued, "We are delighted to have Green Mountain Coffee Roasters as a sponsor; the company is truly an example for corporate social responsibility with its support of programs that improve the quality of life in Vermont, in countries where its coffee is produced, and in communities where its customers live and work."

About NuRide
Founded on the belief that individuals who share rides provide a valuable service to their community and should be rewarded, NuRide members use the patent-pending NuRide Network® to arrange ridesharing trips and earn rewards points for every confirmed trip they take. Members accumulate "NuRide Miles" that can be used toward a variety of exclusive rewards that are made possible through the generosity of NuRide's sponsors.

About Green Mountain Coffee Roasters
Green Mountain Coffee Roasters, Inc. is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(TM), signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters® and Newman's Own® Organics brands. While the majority of Green Mountain Coffee's revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.greenmountaincoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past five years as one of Forbes Magazine's "200 Best Small Companies," for the past three years in the top ten on Business Ethics magazine's list of "100 Best Corporate Citizens," and for the past two years as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."

NuRide Inc.

NuRide Inc.

NuRide is the nation's largest online ridesharing community where members are rewarded for sharing rides. NuRide is free to join and is supported by sponsors who provide special offers and rewards to NuRide members who share rides and reduce global warming, traffic congestion and energy consumption. To see how it works, please visit www.nuride.com. To contact us about our unique sponsorship opportunities, visit www.nuride.com/contact.

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