(CSRwire) PHOENIX, AZ - alonovo.com announces that they have added new functionality supporting Fair Trade, Organics and Recommended Products to their Social Values Driven e-commerce portal.

"The alonovo.com community represents the growing intelligent marketforce demand for products that result from corporations that are evolving to balance people, planet and profit. We are very excited about our new capability which extends our existing platform. Consumers can now navigate to a growing section of our site with community recommended products, paper goods, fair trade coffees, organics and sweatshop-free apparel. We are accelerating our effort toward catalyzing a social values-led free market economy. The promise of such a shift will benefit society in America and beyond as consumers develop affinity for businesses such as Seventh Generation, Green Mountain Coffee, Interface, HP and other companies that have taken a courageous leadership role in the new sustainable economy. We are continuing to expand the alonovo.com experience and will help the public understand which companies are investing in positive, meaningful change and which companies are simply investing in advertising." stated George Polisner, CEO of alonovo.com.

alonovo.com(tm) shares a minimum of 20% of its shopping revenue with over 75 prolific organizations that are working to protect our environment, addressing socio-economic justice, improving education, providing direct disaster relief and economic aid to first-responder family survivors. Each alonovo.com registered member selects their beneficiary organization which then benefits from that individual's shopping activity. This results in recurring funding for many great local, national and global causes.

alonovo.com(tm) provides a free, informed online shopping experience for its rapidly growing community. alonovo.com directly integrates trusted Corporate Behavioral data with a vast, price-competitive array of products into a visually compelling and simple user experience. alonovo.com has started to redirect consumer spending based upon social values. The alonovo.com mission is to catalyze a constructive relationship between an informed marketforce demand and the business supply chain.
This new marketforce accelerates a "race to the top" among businesses that are working to balance people, planet and profit by connecting corporate behavior directly to the profit equation.

For further information about alonovo.com phone 602.494.5455, or email press@alonovo.com.

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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