SCOTTSDALE, AZ, September 23, 2005 - alonovo.com™ debuted on August 22, 2005 and reports their production site has processed over one million hits in their first month of operation. The concept of alonovo.com is to provide an intelligent, informed online shopping experience for the powerful consumer demographic. By directly integrating trusted Social Responsibility ratings coupled with a large, price-competitive array of products into a visually compelling and simple user experience, alonovo.com has started to redirect consumer spending. Our mission is to catalyze a constructive relationship between an informed marketplace demand and the business supply chain. This will help accelerate a "race to the top" among businesses that are working to balance people, planet and profit.

Furthermore, the company reports that the new release of alonovo.com™, scheduled for release on October 15, 2005 will add important new features such as a community forum, community trusted research, a news and information section and enhanced search technology. Currently available version 1.0 of alonovo.com(TM), seamlessly integrates product and pricing content from a large shopping aggregator, with trusted SR data from a leading independent research company, KLD Research and Analytics, Inc. (www.kld.com), thereby enabling consumers to evaluate and make purchase decisions about millions of competitively priced, high-quality products.

Companies are rated in 34 separate key areas of Social Responsibility such as Charitable Giving, Human Rights, Local Economic Impact, Renewable Energy Use, Regulatory Compliance, Waste and Emission Prevention, Workforce Relations, Woman and Minorities, Employment of Disabled, Worker Health and Safety, Executive Compensation, Taxation Responsibility, Ethics and Marketplace Innovation. Registered alonovo.com users can customize their experience by weighting each attribute such that the composite rating is a reflection of the trusted research data and the individual's weighted values.

alonovo.com™ shares 20% of its shopping revenue with organizations such as the American Red Cross, Habitat for Humanity, Doctors Without Borders, Global Exchange, Stand for Children, UNICEF, the Benefit Bank, the National Military Family Association, Oxfam America and many others. Each alonovo.com registered member selects their beneficiary organization.

For further information contact George Polisner, 602.494.5455, or email press@alonovo.com

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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