Today's consumers want to know which companies are working to protect human rights, reduce poverty, make use of cleaner energy sources, decrease waste, embrace fair labor practices and address other issues related to social justice and a healthy, sustainable environment. alonovo.com (www.alonovo.com) is an online commerce, information and community-building website that helps buyers learn about the social and environmental performance of companies. alonovo.com has developed an engaging way for buyers to shop for a vast array of brand name, competitively priced products. By using alonovo.com for their shopping, buyers receive information regarding product price, quality and trusted information about the business practices of the product manufacturers and merchants. This comprehensive, integrated data informs the shopping experience and helps the alonovo.com community direct their purchases toward companies that balance people, planet and profit. In addition, a significant portion of the revenue generated through shopping on alonovo.com is shared with leading non-profit organizations. This translates to a simple and satisfying experience for caring, aware consumers.

KLD Research & Analytics, Inc. is an independent investment research firm providing investment management tools used by professionals to serve clients requiring investment strategies based on social and environmental responsibility. KLD products and services, including Socrates (a web-based, company research tool) are used for screening and compliance.

The synergistic relationship between alonovo.com and KLD Research & Analytics means consumers will know more about the companies they empower with their shopping dollars - right at the time they are making a purchase.

alonovo.com, powered with KLD Research & Analytics data, means that people can assess the social, environmental and economic integrity of the businesses they purchase from. "On www.alonovo.com, consumers select companies that match their socio-economic and environmental beliefs providing evidence to businesses that they (the consumers) care deeply about such issues. Social-responsibility is a partnership between businesses and an informed, caring public." said George Polisner, Co-Founder of alonovo.com.

For more information about alonovo.com, please see our website
(www.alonovo.com) or contact Shari Aaron by phone (914.232.2756) or via email saaron@freshmarketing.com. For more information about KLD or its family of
indexes, please see our website (www.kld.com).

alonovo.com

alonovo.com

We are fostering cooperation in the market between supply and demand by introducing Corporate Social Responsibility as a competitive demand factor. This will cause the free market to naturally balance people, planet and profit within the supply chain. We accomplish our mission by providing a socio-values driven shopping portal to catalyze an informed marketforce demand. We also include Social Responsibility news aggregation, a community information exchange, subject matter expert blogging and SR-related community education. Our vision embodies a fair, growing economy that does not conflict with all living beings' rights to clean air, fresh water and living their lives with dignity and opportunity.

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