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New Models Emerge for Workplace Giving Campaigns: Broader Employee Interests and Technology Drive Change

Submitted by: Global Impact

Categories: Business Ethics

Posted: Dec 13, 2005 – 11:00 PM EST

 

Alexandria, Virginia - A study of 22 U.S. corporations reveals that the traditional workplace giving campaign is evolving into a new model. The study found that more corporations are providing their employees charitable choices beyond local charities and also integrating technology as a core campaign component. With more than $3.8 billion generated annually for charity, workplace giving campaigns are an integral aspect of individual philanthropy in the U.S.

"The changes in workplace giving campaigns that we are seeing today are being driven by donors who are more diverse and sophisticated in their charitable giving interests." said Renée Acosta, president and CEO of Global Impact. "Moreover, the availability of technology solutions facilitates campaigns providing greater workplace giving choices to their employees."

The study also shows robust corporate support of workplace giving campaigns, with 100 percent of the corporations surveyed reporting that their campaigns have strong support from corporate leadership. In addition, 68 percent of the respondents reported that their company matches employee charitable gifts.

Among the findings of the study, which included eleven Fortune 500 companies, are:

1. More than 75 percent of the corporations surveyed now offer charitable giving choices beyond United Way, allowing donors a broader array of giving options through payroll deduction.

2. Forty-five percent of the corporations surveyed are considering changes to their workplace campaign, including expanding charitable giving options and better utilization of technology.

3. Fifty percent of the corporations surveyed are now organizing their workplace campaigns on a national or company-wide basis, migrating from the traditional "local" model of organization.

4. Workplace giving continues to garner strong support from top corporate leadership, with 100 percent of the companies surveyed reporting strong support from CEOs and other executives.

5. Sixty percent of the corporations surveyed believe that primary benefit to employees offered by workplace giving campaigns is the "ease" in which employees can give.

Notable among the findings is that eighty-six percent of the corporations provided employees with method to give to global disasters, such as the South Asian Tsunami.

"Americans are very generous people and their giving interests transcend national boundaries, "said Renée Acosta. "The outpouring of donations for global disaster relief demonstrates employee interest in giving globally."

About Global Impact
Global Impact is a not-for-profit organization dedicated to helping the poorest people on earth. Global Impact represents more than 50 of the most respected U.S.-based international charities in workplace giving campaigns across the nation. Each year, Global Impact and its member charities touch more than 206 million lives in virtually every developing country through disaster relief, education, health training and economic programs that promote self-sufficiency.

Global Impact was established in 1956 and has grown over the years to become the nation's recognized leader in raising awareness and funds at the workplace for its member charities. It provides a trustworthy, effective and efficient organization through which Americans can direct their charitable contributions where there is the greatest need. In addition to more than 40 years of participating in workplace giving campaigns across the nation, Global Impact also manages the two largest Federal workplace giving campaigns--the Combined Federal Campaign of the National Capital Area (CFCNCA) and the Combined Federal Campaign-Overseas (CFC-O) for all overseas commands of the Department of Defense.

By providing the opportunity to give internationally, Global Impact continues to provide American citizens and companies the best way to reach out to people in need.

For more information, please contact:

Phone: 203-882-0044

For more from this organization:

Global Impact

 

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