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Ideal Bite, Inc. Strikes Gold by Mining Green
Ideal Bite, Inc. Strikes Gold by Mining Green
Published 10-10-05
Submitted by Ideal Bite, Inc.
Ideal Bite touts itself as "the only online source of fun, free ideas that are good for both people and the planet." Their daily eco-tips topics range from food to travel to products, and then the editors' personal stories about using those tips are found in the corresponding daily blog.
With double-digit subscriber growth, Ideal Bite satisfies a need for information on easy steps everyday people can take to "green" their lives. Correspondingly, Ideal Bite has successfully created a community where companies can directly access a niche market of consumers. "We created the company to fill a real need," states co-founder Jen Boulden. "Our goal was to connect good people to good companies, and help them both win. Our recent growth shows that we are really on our way to achieving that goal."
With green consumerism on the rise, the immediate success of Ideal Bite is not surprising. "People are beginning to demand that companies do more," notes Boulden. "It's easy to see why companies such as Whole Foods Markets, Patagonia and Aveda are winning market share. They go above and beyond standard practices, concentrating not only on profit, but also on their contribution to environmental restoration and societal progress through innovative business models."
Ideal Bite already has won some impressive clients. The company is currently helping to conduct a brand awareness study for a top global food company looking to learn more about how to market its organic line. Additionally, Josh Dorfman, Vivavi.com's founder, turned to Ideal Bite for help with a market research study: "We were searching for more than a year for a market research solution to take the guesswork out of marketing upscale green products, and the results that Ideal Bite has delivered now inform our entire marketing strategy."
But what really keeps the founders motivated is the heavy stream of appreciation that pours in from subscribers. "I'm so glad I signed up for your newsletter," wrote Alyssa Trumber, a New York City resident and Ideal Bite subscriber. "I believe my only real power to affect change is the way I spend my money."
With major magazines such as Dwell and Lucky showcasing eco-friendly products and services, and a growing number of mainstream companies seeking to promote their environmentally sound products and practices, there's no question that going green is going mainstream. "All types of people are showing a true interest in this lifestyle," notes Heather Stephenson, co-founder of Ideal Bite. "By offering proven products and fun ideas, we're making it attainable to be 'light green.' And the Ideal Bite subscriber growth confirms that we are definitely onto something."
To sign up for email tips, join the blog discussion and learn more about company, visit www.idealbite.com
About Ideal Bite
Heather Stephenson and Jennifer Boulden developed Ideal Bite, Inc. (www.idealbite.com) while working together as marketing consultants to green businesses. After realizing that there was no online location where environmentally-minded companies and conscientious consumers could come together, they decided to create it themselves. Both have backgrounds in launching web companies and a burning passion for taking "green" mainstream by sharing their advice on how to align daily decisions with personal values. Ideal Bite launched in the U.S in late June 2005, and will expand internationally in early 2006.
