SEATTLE--(BUSINESS WIRE)--Nov. 10, 2005--With the recent focus on corporate responsibility and transparency, and the desire by people to support companies they can trust, the need for feedback from all stakeholders regarding a company's performance, service or products grows strong. People want more information on how companies are doing and companies cannot afford the risk of being caught unaware of their stakeholders perceptions.

A new company InfoStake.com, headquartered in Seattle, Wash., has been formed to support this need. According to a recent McKinsey survey, consumers and investors may be willing to pay a premium for products and shares of companies that practice good corporate citizenship by listening to and working with their key stakeholders.

The problem has been how to share stakeholder information on companies so that the general public and the companies benefit from the interaction. The opportunity to provide and receive feedback on companies is now more accessible with InfoStake.com.

The new Web site creates a dialogue opportunity between a company and their consumers, employees, investors, vendors, non-governmental organizations, the media, community members, and even the company's management. While there are currently several companies providing customer feedback on the web there is very little opportunity for all stakeholders to provide and receive this information. InfoStake.com is the place for stakeholder engagement on the Web.

The free InfoStake service allows every user to advise others on their opinions about which companies provide the best products at the best prices, where are the best places to work, which companies to invest in, and which companies they are glad are a part of their community. It also provides critical stakeholder information to companies. Stakeholder engagement has been shown to provide transparency, reduce costs, raise shareholder value, grow customer satisfaction, build new markets, increase employee retention and advance innovation. InfoStake is currently supported by advertising and the sale of products from the most highly rated companies. InfoStake is an associate of Google, Amazon and Dex-online programs to provide up to date information on companies and their products.

"People, no matter what type of stakeholder they are, have the ability to cut through the information about a company and tell the real story of their interactions," noted InfoStake CEO Kyle Diercks.

"InfoStake is built around the idea that the best companies will be the most supported by their stakeholders. Because we all buy products, work for companies, or live in a community where companies do business, we are all stakeholders."

Several years ago Diercks was thinking about how he could create awareness of the companies that best supported their customers, employees, investors, non-profits, vendors, and the community in which they do business. He realized there were a number of places to get customer feedback on products but no great places to get feedback from all of stakeholders of a company.

In 2004, Diercks joined with nationally acclaimed web designer Jeremy Seda to begin to create such a site. Together Diercks and Seda, current Chief Technology Officer of InfoStake.com, combined forces and co-founded the company.

"We believe that in the future many people will consult their fellow stakeholders on InfoStake.com before making any major decisions on what companies to buy from, who to work for, or who to invest in,"
said Diercks. InfoStake can also provide this information directly to the companies and help make them more responsive to their stakeholder's needs. Use of the web will continue to create a fundamental change in the way corporations interact with their stakeholders.

For details, go to www.infostake.com.

Copyright Business Wire 2005

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