San Francisco - SustainLane.com, the Web's best community resource for sustainable and healthy living, announced today that Lynn Ingham has joined SustainLane.com as Vice President Sales, and member of the Executive Team.

"The challenge and excitement of working in this significant emerging venture--and the timely and relevant subject matter being produced and distributed by SustainLane.com--makes this an especially meaningful career move for me," said Ingham. "The talented team at SustainLane.com has discovered a very compelling market opportunity with a variety of exceptional advertising sales offerings connected to a robust community and media site that is already drawing the attention of top industry players. SustainLane.com key properties such as The SLED, the largest regional green e-directory in the United States, and its US City Study and Awards, the most substantial sustainable city study done to date, offer unique sponsorship opportunities for companies searching for opportunities to find a mass market audience in the rapidly expanding LOHAS marketplace."

Before joining SustainLane.com, Ingham spent eight years at Crain Communications, most recently as National Online Advertising Manager for The Ad Age Group. In that capacity, she oversaw online sales efforts for AdAge.com, Madison+Vine, AdCritic and Creativity. Prior to that, she was Western Advertising Manager for Advertising Age and AdAge.com and oversaw all print and online sales efforts in the Chicago, Los Angeles and San Francisco offices.

"We are excited to draw the caliber of professional that Lynn represents to lead our sales efforts and join our executive team," said James Elsen, President and CEO of SustainLane.com "Lynn's vast network of contacts in the advertising industry, and her absolutely stellar reputation for delivering huge value to her customers over her impressive career in mainstream and online advertising, brings us that much closer to building high-integrity partnerships with our corporate customers going forward. We are delighted that Lynn has chosen to join us, and are already seeing the huge impact that she is making on a day-to-day basis at SustainLane.com"

Ingham is also a Founding and Executive Board Member of the BayArea Interactive Group (BIG). Launched in 2004, BIG now has more than 1000 active members from the San Francisco Bay Area interactive media, marketing and advertising communities, and serves as the beacon for thought leadership in the online advertising realm.

About SustainLane.com
SustainLane.com is a non-partisan San Francisco internet community resource for healthy and sustainable living, providing people with easily accessible knowledge categorized as it relates to their lives. Launched in June, SustainLane.com (www.sustainlane.com) is fast becoming the trusted single-point Internet media destination for education, resources, and community as people turn to SustainLane.com to cut through the overwhelming, non-categorized data available through generic search engines like Google (NASDAQ: GOOG). SustainLane.com's target users are the influential LOHAS audience (Lifestyles of Health and Sustainability: a $238+ billion market annually) who desire a focused horizontal search and affiliation community based on their precise needs, versus generic horizontal search and/or broad online communities such as Yahoo (NASDAQ: YHOO). SustainLane.com's goal: to inspire and enable people to live better now.

SustainLaneMedia.com

SustainLaneMedia.com

SustainLane is an independent online media company that creates social media properties intended to inspire, entertain, educate, and build community in the green and healthy lifestyle space. Coming from a belief that all change starts with small steps, their work is committed to the support of healthy lives, strong local economies, and a restored planet. SustainLane has three key offerings: The industry-leading SustainLane Green Ad Network (www.sustainlanegreenadnetwork.com), the most robust user-generated website on green products and services (SustainLane.com), and the highly regarded U.S. City Sustainability Rankings. Founded in November 2004, SustainLane is a privately held company based in San Francisco, CA.

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