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Dow Corning Recognized as One of America's Greatest Brands
Dow Corning Recognized as One of America's Greatest Brands
Published 11-28-05
Submitted by Dow Corning Corporation
"This is quite an honor for Dow Corning and a testament not only to our products and services, but also to the thousands of employees around the world that help us bring the Dow Corning brand to life everyday for our customers and the communities in which we operate," said Stephanie A. Burns president and CEO of Dow Corning.
Stephen Smith, publisher of America's Greatest Brands said, "What we like about Dow Corning is that, as a business-to-business brand, it has evolved with changing technologies and delivers on a promise of quality and innovation to help its customers 'invent the future.'"
Currently in its fourth edition, America's Greatest Brands profiles leading companies from a brand marketing perspective. The book discusses the history, innovations and achievements of these brands and offers the expert insight and opinions of the American Brands Council. The American Brands Council is comprised of highly-respected U.S. marketing and communications professionals.
"A great brand is one that not only stands for something, but also works to deliver on its promises across the many thousands of individual customer touch points. It is a great source of pride that Dow Corning is being recognized by American Brand Council for being among the Greatest Brands in America," said Randall Rozin, global brand manager for Dow Corning.
"While the book predominantly features consumer product and service brands, the publishers recognized the increasing importance of business-to-business brands in building brand equity for their shareholders," said Rob Manfredi, manager of marketing communications at America's Greatest Brands.
About Dow Corning
Dow Corning (www.dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicon-based technology and innovation, offering more than 7,000 products and services, Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States.
About America's Greatest Brands
America's Greatest Brands covers the history, innovations, and achievements of the world's most admired companies. This book also features the expert insights and opinions of the American Brands Council -- some of the most respected marketing and communications professionals in America. Headquartered in Rye, New York, America's Greatest Brands, founded in 2000, is a subsidiary of UK-based Superbrands Ltd., doing business in 45 countries. www.americasgreatestbrands.com.
