CSR Press Release

• Cleaning Products Industry Supports Efforts to Improve Lives of Women Undergoing Cancer Treatment

• Foundation Offers Professional Housecleaning Services At No Cost

• "National Cleaning for a Reason Week" Set for April 26-May 2

WASHINGTON, D.C. - April 14, 2009 - More than 1,500 women battling cancer know what "Cleaning for a Reason" is all about - helping to keep their homes clean when their immune systems are under attack.

The Lewisville, Texas-based Cleaning for a Reason Foundation (www.cleaningforareason.org) is a non-profit organization that offers professional housecleaning services once a month for four months to women undergoing treatment for cancer - at no cost. The first-ever "National Cleaning for a Reason Week," April 26-May 2, 2009, is aimed at spreading the word about how proper and safe cleaning in the home is making a difference in the lives of women in need.

"Having a clean home when you have cancer is a relief to my patients," said Dr. Kandace Farmer, a practitioner at Solis Women's Health, a breast care center in Denton, Texas. Dr. Farmer is a member of the Foundation's Board of Directors.

The Soap and Detergent Association (SDA - www.cleaning101.com), which represents the U.S. cleaning products industry, is a strong supporter of the Foundation and also serves on the Foundation's Board of Directors.

"Cleaning for a Reason provides peace of mind to women undergoing treatment for cancer so that they can concentrate on their health. Ensuring that patients have a clean environment when immune systems are compromised is a true gift that our partners are providing in 44 states," said Nancy Bock, SDA Vice President of Education.

"There is a strong link between health and hygiene. SDA is proud to join the more than 380 housekeeping services nationwide that understand the importance of properly using cleaning products to provide a sanitary environment for women in need."

To support the work of Cleaning for a Reason, visit their website at www.cleaningforareason.org.

The Soap and Detergent Association (SDA - www.cleaning101.com), the Home of the U.S. Cleaning Product and Oleochemical Industries(R), is a one-hundred plus member trade association representing the $30 billion U.S. cleaning products market. SDA members include the formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and oleochemical producers. SDA and its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.

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