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InnoWare, Inc. Launches 100% Compostable Containers Made of Cereplast(TM) Bio-Based Resin

Submitted by: Cereplast, Inc.

Categories: Environment, Green Products & Services

Posted: Apr 19, 2007 – 01:32 PM EST

 

Made from a Renewable Resource, InnoWare's Eco-Line is Exceedingly Environmentally-Friendly

ATLANTA--(BUSINESS WIRE)--April 19, 2007--InnoWare, Inc., a leading manufacturer and supplier of upscale, disposable plastic food containers and paper tableware products, recently launched a line of thermoformed to-go food containers that is 100% compostable and made from an annual renewable resource.

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According to InnoWare's Vice President of Marketing, Annika Randrup, "This new product launch comes in response to the ever-increasing restaurant and consumer demand for environmentally-friendly packaging along with our company's own commitment to conducting business in an environmentally-responsible manner."

InnoWare is partnering with Cereplast, Inc. (OTCBB:CERP), a producer of proprietary bio-based resins, to manufacture its new packaging, which is certified as "compostable" by the Biodegradable Products Institute (BPI). In order to achieve this certification, a plastic product must decompose within 60 to 180 days. Only a handful of plastic containers made from an annual renewable resource have this designation.

Unlike materials designated as biodegradable, those certified as compostable are designed to compost quickly without releasing any toxic residues. According to Randrup, "Our Eco-Line returns to nature rapidly and without a trace. In addition, it's disposable with food waste. No separation is required."

Randrup added, "The result of using a resin derived from an annual renewable resource, such as corn, is that the manufacture of InnoWare's Eco-Line features a greatly reduced environmental impact. Corn can be grown again. Certain other resources that are used to manufacture compostable packaging can't be replaced."

Because InnoWare's Eco-Line is manufactured from Cereplast resin, the containers feature additional distinct advantages over most other compostable packaging. Not only are they more durable, but they also
feature the ability to withstand heat up to 120 degrees Fahrenheit. This is important with regard to maintaining the integrity of the packaging during transport and storage.

Eco-Line's logo, which is embossed on the solid lids, features the tagline, "Return to Nature". Randrup stated, "This is a clear message to the end-user that our product is environmentally-friendly and that we as a company are actively involved in preserving our natural resources."

InnoWare is introducing the compostable packaging, known as its Eco-Line, via its Expressions design. This attractive, two-piece, square, plastic food container is available in 3 sizes with both solid and clear embossed lids. Customers have the option to build brand awareness by having their logo embossed on either of the two lid styles. Immediate plans call for additional packaging designs to be added to InnoWare's Eco-Line.

About InnoWare, Inc.

Atlanta-based InnoWare, Inc. is a leading manufacturer of distinctive, high quality takeout containers and paper tableware products. The Company designs and manufactures plastic food containers in Thomaston, Georgia, and paper tableware products in Menomomee Falls, Wisconsin. InnoWare's complete in-house design, converting, thermoforming, printing, and embossing capabilities enable it to offer innovative, on-trend products to its customers within the foodservice and retail markets.

About Cereplast

Cereplast, Inc. (OTCBB:CERP) designs and manufactures proprietary bio-based, renewable plastics which are used as substitutes for petroleum-based plastics in all major converting processes - such as injection molding, thermoforming, blow molding and extrusions - at a pricing structure that is competitive with petroleum based plastics. Cereplast's uniquely formulated resins are certified biodegradable and compostable by BPI (Biodegradable Products Institute). Learn more at www.cereplast.com.

Safe Harbor Statement

Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.

Copyright Business Wire 2007

For more information, please contact:

Tracey Murphy InnoWare, Inc.
Phone: 800-237-8270
Kevin Oates Cereplast, Inc.
Phone: 310-584-8331

 

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