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CSR Press Release

Entries Sought in 5th Annual Cause Marketing Halo Awards

Submitted by: Cause Marketing Forum Inc.

Categories: Business Ethics

Posted: Dec 22, 2006 – 09:50 AM EST

 

RYE, NY, December 22, 2006 -- Nonprofits and businesses proud of their 2006 cause marketing campaigns are encouraged to enter the 5th annual Cause Marketing Halo Awards.

February 2, 2006 is the entry deadline. Honors in eight categories will be presented on May 17 at a gala awards luncheon during the Cause Marketing Forum conference in New York. Winners will also be featured in Advertising Age magazine.

Entry forms can be obtained at www.causemarketingforum.com or by calling (914) 921-3914.

The eight competitive categories are:

Best Transactional Campaign: A program in which consumer activity such as buying a product, redeeming a coupon or visiting a website generates a donation.

Best Joint Message Promotion: A partnership focused on sharing an important cause-related message.

Best Cause Marketing Print Creative: The best use print (advertising or collateral) in support of a cause marketing campaign.

Best Cause Event: The best live event related to a cause marketing campaign.

Best Health-Related Campaign

Best Environmental/Wildlife Campaign

Best Social Service/Education Campaign

National/Local Integration: A campaign that successfully integrates local chapters and/or business units into a national cause-related campaign.

Entries will be judged by an interdisciplinary panel of cause marketing experts using four criteria: conceptual strength, execution, business results and cause results.

The competition is open to all campaigns that took place (in whole or in part) in the United States in 2006.

For more information, please contact:

Phone: (914) 921-3914

For more from this organization:

Cause Marketing Forum Inc.

 

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