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CSR Press Release

America's Best Business/Nonprofit Partnerships Recognized At Fourth Annual Cause Marketing Halo Awards™

Submitted by: Cause Marketing Forum Inc.

Categories: Philanthropy & Corporate Contributions

Posted: Jun 16, 2006 – 09:26 AM EST

 

New York - A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.

Jones New York In The Classroom received Gold awards in the Best Social Service/Education Campaign and Best National/Local Integration categories and a Silver for Best Print Creative at the June 13 awards program during the Cause Marketing Forum conference.

The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up ," said David Hessekiel, president of Cause Marketing Forum, Inc., the program's organizer. "It's a competition in which we all win." Cause marketing is the strategy of building mutually beneficial alliances between companies and causes.

"In 1990 cause marketing spending was a bit more than $100 million - this year it is forecast to top $1.3 billion," said Hessekiel. CMFI produces an annual conference, workshops, teleclasses and causemarketingforum.com, a website offering free resources to businesses and nonprofits interested in developing such programs.

The Cause Marketing Forum also announced that The Home Depot and KaBOOM! each received Cause Marketing Golden Halo Awards for their leadership in this fast-growing field.

Sixteen category-specific awards were given to campaigns that occurred in whole or in part in 2005. The winners were:

Best Environmental/Wildlife Campaign:
Gold: "Iams Home For the Holidays",The Iams Company & Helen Woodward Animal Center
Silver: "AT&T's My SBC eBill Paperless Program", AT&T & National Arbor Day Foundation

Best Health Campaign:
Gold: "Cook for the Cure", KitchenAid & Susan G. Komen Breast Cancer Foundation
Silver: "Luna/Breast Cancer Fund Partnership", Clif Bar and the Breast Cancer Fund

Best Social Service/Education Campaign:
Gold: "Jones New York In The Classroom", Jones Apparel Group & Teachers Count, New Teacher Academy, Fund for Teachers and Adopt-A-Classroom
Silver: "Save Our History", The History Channel & American Assoc. for State & Local History

Best Joint Message Promotion
Gold: "Change Your Clock, Change Your Battery", Energizer & Intl. Assoc. of Fire Chiefs
Silver: "Hear No Evil, See No Evil, Speak No Evil", ALDO Group & YouthAIDS

Best Print Creative:
Gold: "Hear No Evil, See No Evil, Speak No Evil", ALDO Group & YouthAIDS
Silver: "Jones New York In The Classroom", Jones Apparel Group & Teachers Count, New Teacher Academy, Fund for Teachers and Adopt-A-Classroom

Best Transactional Campaign:
Gold: "Music Rising", Gibson Guitar, Guitar Center and MusiCares
Silver: "Cones for Kids", Easter Seals & Friendly Ice Cream Corporation

Best Cause Marketing Event:
Gold: "Hyundai Hope on Wheels", Hyundai Motor America and CureSearch
Silver: "The World's Largest Ice Cream Social", Cold Stone Creamery & Make-A-Wish Foundation of America

Best National/Local Integration
Gold: "Jones New York In The Classroom", Jones Apparel Group & Teachers Count, New Teacher Academy, Fund for Teachers and Adopt-A-Classroom
Silver: "Ford Get Tied to the Cure", Ford Motor Co. & Susan G. Komen Breast Cancer Foundation

For more information, please contact:

Phone: (914) 921-3914

For more from this organization:

Cause Marketing Forum Inc.

 

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