This full-day workshop -- exclusively for business executives and their advisors - delves deeply into strategies for doing well by doing good. Among the critical topics covered:
Instructor Scott Pansky, head of Allison & Partners PR's Los Angeles and San Diego, is a nationally-recognized expert in cause marketing. He has spent over a decade developing programs linking leading companies and causes including Microsoft, Travelodge Hotels, Inc., Southwest Airlines, The American Library Association, The Leukemia & Lymphoma Society and the Alzheimer's Association.
"Cause Marketing 101 for Business" is a lead-in workshop to the June 13 Cause Marketing Forum conference, the world's largest gathering of company and cause executives dedicated to building mutually-beneficial alliances. The workshop and conference will be held at The Marriott Marquis in New York City.
Complete registration information is available at www.causemarketingforum.com or by calling (914) 921-3914.
For more information, please contact:
For more from this organization:Engage for Good