LOS ANGELES--(BUSINESS WIRE)--March 28, 2006--It used to be that the idea of "natural beauty" conjured up images of granola and incense. The lotions and potions that fell under this seemingly homespun umbrella met basic personal care needs in earnest, but without frills.

However, the leader in natural beauty and personal care, Nature's Gate -- a division of Levlad LLC (www.natures-gate.com), has never been content to stop at the basics. Continuing its mandate to marry nature with science and product purity with efficacy, the company raises the beauty bar even higher in 2006 with a host of upscale, highly advanced new products. The new entries are designed to attract the sophisticated department and specialty store consumer, and span arenas from sun care to fine fragrance, from specialty skin and hair care to oral and baby care. With its newest formulas of exceptional purity and performance, and exquisite packaging, Nature's Gate is poised to change the landscape of natural beauty forever.

"These new introductions are part of a continued phase of rapid and sustained growth for our company," states Paddy Spence, President of Levlad/Nature's Gate. "We are introducing exciting new product lines with breakthrough ingredients, expanding existing lines, and reaching a broader swath of consumers than ever before."

Consider these "firsts":

-- One of the first SPF product lines in the marketplace that is
free of paraben-based preservatives, dermatologist-tested,
contains certified organic botanicals and provides anti-aging
benefits

-- The first fine fragrance line formulated with 100% certified
organic alcohol

-- The first home microdermabrasion system created without
parabens and with exotic natural exfoliation agents culled
from around the globe

-- The first paraben-free baby line to feature certified organic
cotton for its soothing and moisturizing benefits

-- The first paraben-free, natural acne treatment for the body,
containing Salicylic Acid and Encapsulated Tea Tree Oil

That is just a fraction of the 2006 news from Nature's Gate, as the company is launching a new sun and hair care line under the NATURE'S GATE ORGANICS ADVANCED CARE umbrella. The hair care line, which comprises anti-aging and color-treated hair care and styling, is joined by a fresh, modern oral care collection.

The company also puts fine fragrance in its mix with the Nature's Gate Organics Fragranza collection, and adds Microdermabrasion Skin Refining System to its ADVANCED CARE franchise.

Sun care and skin care unite in the Nature's Gate Organics Advanced Care Sun collection, one of the first-ever paraben-free sun care lines. The collection features six new products rich in certified organic botanicals. From SPF 30 sunscreen lotions for face and body to an SPF 30 sports spray to a self-tanner and two bronzing cremes, each exceeds its purpose to gently deliver skin care dividends.

Nature's Gate Organics Advanced Care Microdermabrasion Skin Refining System is an elegant and affordable home version of the popular but expensive professional treatment, with certified organic botanicals and without parabens. The system features two steps -- exfoliation with exotic natural ingredients (not corundum crystals like most home systems) followed by a moisturizing replenishing lotion that completes the process of beautifully retexturing skin.

Nature's Gate Organics Advanced Care now extends its botanical-rich, paraben-free approach to hair care and styling. Two collections of shampoos (without alcohol or SLS), conditioners and masques, in living color(TM) and stayin' alive(TM) are designed respectively for color-treated hair and hair "aged" by environmental stress, styling damage and product build-up. Styling products for all hair types offer salon quality, runway-ready coifs without the harsh and drying effects of alcohol.

It's never too early to treat skin well, so Nature's Gate Organics introduces Soothing Diaper Rash Cream, Organic Baby Oil, Gentle Baby Wash, and Naturally Soft Baby Lotion. Rich in certified organic botanicals, these exceptionally pure products feature certified organic cotton and contain no parabens, no SLS, no artificial fragrances, and no colorants.

Nature's Gate Organics Advanced Care also adds premium toothpaste and mouthwash in refreshing Peppermint and Raspberry Mint flavors to its range of paraben-free products. Formulated with fluoride and certified organic botanicals, they feature advanced oral protection and contain no SLS, artificial colorants or alcohol.

And finally, the company, which is owned by Harvest Partners, LLC, a top New York-based private equity investment firm, has also updated its web site. The freshly redesigned and expanded site can be visited at www.natures-gate.com.

Nature's Gate products are available at health food stores, pharmacies, drugstores, grocery and mass merchandise stores nationwide. All Nature's Gate products are developed by Levlad, LLC located in Chatsworth, CA, at 800-327-2012.

For more information, please contact Bette Light at 323-650-2201 or at lightyearsahead@sbcglobal.net.

Copyright Business Wire 2006

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