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Shaklee Earth Day Campaign Targets Global Warming

Shaklee Earth Day Campaign Targets Global Warming

Published 04-12-06

Submitted by Shaklee Corporation

Pleasanton, CA- To mark Earth Day 2006 and in celebration of 50 years of environmental stewardship, Shaklee announces its international environmental campaign to raise awareness of global warming - A Million Trees. A Million Dreams™. Inspired by the visionary work of 2004 Nobel Peace laureate Dr. Wangari Maathai and her Green Belt Movement, Shaklee will implement a tree planting campaign across the United States and Canada, encouraging the company's 750,000 Distributors to organize tree planting events at the grass roots level in their respective communities. Shaklee has set a goal to plant over one million trees throughout North America to raise the awareness of global warming and help offset a significant portion of the CO2 the company produces. Shaklee will also donate $100,000 to Dr. Wangari Maathai's Green Belt Movement so that she can plant another one million trees in Kenya.

"This year is particularly important for Shaklee because we are celebrating our 50th Anniversary, and in honor of our anniversary, we are inaugurating our biggest global environmental campaign on Earth Day - A Million Trees. A Million Dreams™," says Roger Barnett, Chairman and CEO of Shaklee Corporation. "The Green Belt Movement shares Shaklee's model for promoting environmental sustainability. We would like to duplicate the efforts of the Green Belt Movement in the United States and Canada. I thank Dr. Wangari Maathai for being such an inspiration to the people of Kenya and to people around the world and for setting an example for social responsibility and environmental activism."

On April 25th, Shaklee Corporation will welcome Dr. Wangari Maathai to its corporate headquarters in Pleasanton, CA for a special tree planting ceremony to celebrate Shaklee's global environmental initiative. Barnett will also present Dr. Wangari Maathai with a check for $100,000 to plant one million trees in Kenya through the Green Belt Movement.

Shaklee Corporation is the number one natural nutrition company in the United States and has an impressive 50-year history as a pioneer in healthy living and a leader in health and environmental issues. Dr. Forrest C. Shaklee began the company's commitment to products that improve the health of people without harming the planet when he founded the company in 1956. The company's vast array of product categories includes nutritional supplements, home cleaning products, air and water purifiers, plus beauty and skin care products that combine the best of nature and science.

Shaklee has a rich history of environmental stewardship and activism. Shaklee has been active in the area of global warming since 1986 when the company funded a research project to the Arctic with explorer Will Steger to measure the impact of global warming on the icecaps as well as research expeditions in 1989 and 1996 to measure the acceleration of the melting icecaps. Continuing its strong commitment to global warming, in 1989, Shaklee helped Sir Edmund Hillary's American Himalayan Foundation plant one million trees in Nepal. In 2000, Shaklee decided to take steps to offset its CO2 emissions, with the objective of having a net zero impact on global warming. As a result, Shaklee became the first company in the United States to be certified Climate Neutral™ when it invested in fossil fuel reduction projects to directly offset the amount of CO2 the company created. Some of those projects included sponsoring a rural electrification project in Sri Lanka to replace kerosene lamps with solar photovoltaics to reduce greenhouse gas emissions and replacing highly polluting boilers in the Portland, Oregon school district.

In 2002 Shaklee received the U.S. EPA's International Climate Protection Award as well as the Environmental Stewardship International Award from Social Accountability International for leadership on global warming.

Shaklee's environmental activism also extends to its product line. In 1960, they developed Shaklee Basic-H®, one of the nation's first biodegradable household cleaners, long before the term "biodegradable" became part of the lexicon. Last year, to mark Earth Day 2005, Shaklee donated proceeds from the sale of Shaklee Basic-H® to The Green Belt Movement.

To find ways to join the campaign to stop global warming and participate in tree planting initiatives, please visit www.shakleemilliontrees.org.

About Shaklee Corporation

For 50 years, Shaklee has been a leading provider of natural nutrition and environmentally-friendly household products. The Shaklee brand is synonymous with high quality and efficacy, representing one of the most well-established names in the nutritional supplement and direct selling industries. With a robust product portfolio, including over 48 patents and patents pending worldwide, Shaklee operates in Canada, Japan, Malaysia, Mexico and the U.S., and has over 700,000 members worldwide.

For press information please contact Maggie Cross of Tina Thomson Communications at (626)395.9932 or by email at maggie@tinathomson.com.

Shaklee Corporation logo

Shaklee Corporation

Shaklee Corporation

For 50 years, Shaklee has been a leading provider of premium quality, natural nutrition, and personal care products, environmentally-friendly household products, and state-of-the-art air and water treatment systems. In 2000, Shaklee became the first company in the world to be Climate Neutralâ„¢ certified to totally offset its CO2 emissions, resulting in a net zero impact on the environment. With a robust product portfolio, including more than 50 patents and patents pending worldwide, Shaklee has more than 750,000 Members and Distributors worldwide and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and soon, in China. For more information, visit shaklee.com.

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