New York, NY--The MYA Group announces today the launch of its inaugural greenT Forum entitled "Raising the Bar for Environmental Credit Markets." The two-day conference will provide the first ever forum for discussions of the development of standards for voluntary green trading markets and the prevalence of corporate strategies for voluntary action to address environmental issues such as global climate change.

The greenT Forum, scheduled for May 1-2, 2006 in New York, will bring together corporations, environmental organizations, government officials and other stakeholders for a discussion of standards pertaining to voluntary environmental markets for greenhouse gas emission reduction credits and renewable energy credits (RECs). The event will also explore the dramatic increase in activity by corporations seeking to voluntarily reduce greenhouse emissions or develop renewable energy resources, either as a means to engage in pre-compliance planning or meet consumer demand for sustainable corporate practices.

"Global warming is coming into focus for American corporations and consumers, alike," said Marion Yuen, President of the MYA Group. "This vital environmental issue is stimulating creative approaches, but it is also highlighting the need for standards and a full dialogue on the structure and use of environmental markets. The natural link and tension between corporate strategy and consumer expectations and between voluntary initiatives and compliance regimes forms the basis for this first greenT Forum."

The greenT forum will feature a wide range of speakers and delegates. Confronting the issues of standards, quality and integrity in environmental markets for greenhouse gas and renewable energy credits will be thought leaders from groups such as the World Resources Institute, The Climate Group, U.S. Department of Energy, California Climate Registry, Chicago Climate Exchange, and the Pew Center for Global Climate Change.

In addition, the greenT Forum will provide a platform and information exchange relating to voluntary corporate strategies for addressing climate change. Executives from major corporations, such as General Electric, WholeFoods, Intel, JP Morgan Chase,
Swiss Re, Interface Carpet, and PG&E, will take on topics such as "How Green is Green?" and "Who Should be Green?" leading to a discussion of their experiences and a debate on strategic green market issues.

"We are very pleased with the lineup of speakers and committed conference delegates," said Ms. Yuen. " greenT is about bringing people together to work out standards and share strategies. Of course, the ultimate beneficiary is the environment, which is what these voluntary green trading markets are all about."

The greenT Forum will take place at the McGraw-Hill Building at 1221 6th Avenue, in New York City. Interested delegates can register for the event online at: www.regonline.com/greentforum.

More information on the event, including a detailed agenda, please visit the greenT Forum Web site at: www.greentmarkets.com.

greenT Forums are produced by The MYA Group. Founder, Marion Yuen is the co-creator of the GreenTrading Summit series and other ground breaking market-oriented events and information properties. For more information on MYA Group information exchange forums and resources, please visit:
www.mya-group.com

greenT Forum Sponsors:

Tetra Tech Inc.
Shell Canada
Conservation Services Group
Swiss Re
Trexler Climate + Energy Services, Inc.
Sterling Planet

greenT Forum Partners:

International Climate Change Partnership
United States Energy Association
California Climate Action Registry
Clean Air - Cool Planet
C Trade

greenT Forum, The

greenT Forum, The

More from greenT Forum, The