TORONTO, ONTARIO - January 30, 2007 - Corporations who want to have more impact on their most important stakeholders now have a valuable new resource "“ Impakt Corporation. At Impakt, our mission is to help corporations evaluate and improve their community investment programs.

It’s become widely accepted that a corporation’s business and social purpose have a major influence on the perceptions and decisions of employees, customers and consumers, business partners, shareholders, and local communities. However, most corporate community programs operate without the resources they need to have a significant impact "“ on the business or on the community.

We believe there are two reasons for this gap between potential and performance. First, conventional business metrics can’t always be used to benchmark community programs. In fact, research conducted by Paul Klein + Associates in 2006 indicates that measurement of outcomes is among the most pressing challenges faced by managers responsible for corporate community initiatives. Second, most community programs aren’t aligned with the core business of the company and don’t address the social concerns of its stakeholders.

Our unparalleled experience in this area means that we’re able to develop actionable community investment plans that make a real difference. Our research-based planning process employs a range of proprietary community investment tools that have been purpose-designed to give us an accurate picture of how each client’s community program is performing and to help leverage their programs as needed to have more impact with their stakeholders.

We’re also committed to learning more about this new and evolving discipline and sharing what we know. Each month on our website, we present a different point of view about community investment. In February, Paul Klein, President of Impakt, talks about the challenges related to improving community investment programs. In March, Jay Handelman, Associate Professor, Centre for Corporate Responsibility, Queen's School of Business will discuss ways in which corporations are improving their businesses by engaging with communities.

About Impakt Corporation

Impakt is the evolution of Paul Klein +Associates. It is built on Paul’s 25 years of experience and expertise and the 6 years that Paul Klein + Associates helped corporations such as Canadian Tire Corporation, Hain Celestial Canada, McKesson Corporation, Pfizer Canada, Staples Business Depot, 3M Canada, and National Bank of Canada to address this increasingly important aspect of their business. For more information, please visit www.impaktcorp.com.

Impakt Corporation

Impakt Corporation

Impakt's mission is to help corporations increase their social impact on employees, customers and the community. We do this by working with clients such as McKesson Corporation, National Bank, Pfizer, Sanofi-aventis, Starbucks and 3M to strategically align business and social outcomes. Impakt was founded by Paul Klein a thought leader in the field of CSR who writes a blog about corporate responsibility for Canadian Business magazine (http://blog.canadianbusiness.com/category/paul-klein/) and has written extensively on the topic for publications in Canada and the United States.

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