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Major Corporations use Community Programs to Strengthen Relationships with Key Stakeholders

Major Corporations use Community Programs to Strengthen Relationships with Key Stakeholders

Published 10-18-06

Submitted by Impakt Corporation

Toronto, Ontario --Two major corporations understand the value of community relations programs as a vehicle to strengthen relationships with their key stakeholders.

Hain Celestial Canada, part of The Hain Celestial, Group, Inc. (NASDAQ: HAIN) is a leading natural and organic food and personal care products company in North America and Europe with a range of well-known brands including Celestial Seasonings®, Terra Chips®, Earth's Best®, Rice Dream®, Soy Dream® and Yves Veggie Cuisine®. Paul Klein + Associates will be helping Hain Celestial Canada to better understand the community priorities of its consumers and to develop social purpose programs that help enhance its image and support the marketing of its brands.

"At Hain Celestial, we believe our products are making a qualitative difference to the health of our consumers. We're also interested in building a deeper relationship with our consumers by supporting issues and causes that are important to them and are pleased to be working with Paul Klein + Associates," said Janice Harada, Director of Marketing for Hain Celestial Canada.

McKesson is the leading healthcare services company in the United States. The company helps its customers deliver high-quality healthcare by reducing costs, streamlining processes and improving the quality and safety of patient care. Paul Klein + Associates will be working with the McKesson Foundation to strengthen its relationship with key stakeholders and maximize its community impact.

"We've asked Paul Klein + Associates to review our community program from the perspective of our most important internal and external stakeholders to inform the development of a long-term Foundation plan," said Carrie Varoquiers, Director of Community Relations for McKesson.

These new clients reflect a growing base of evidence that corporations believe in the business value of community programs. In a 2006 'On The Chart' survey conducted by Paul Klein + Associates, almost 60% of respondents said that their company's community investment programs are seen internally as a positive way to distinguish and differentiate from other corporations/brands.

"The fact that Hain Celestial Canada and McKesson have recognized the potential of their community initiatives to have a bigger impact on their operations is really encouraging. We're really proud and excited to be working with them," said Paul Klein.

About Paul Klein +Associates

Paul Klein + Associates has helped clients such as Canadian Tire Foundation for Families, Husky Injection Moldings, Systems, National Bank of Canada, Pfizer Canada, Staples Business Depot, and 3M Canada add bottom-line value to their community initiatives by providing an unequalled combination of research, strategic planning, communication, and the design of social and community programs. For more information, visit www.paulklein.ca

About Hain Celestial Canada

Hain Celestial Canada is part of The Hain Celestial Group, a leading natural and organic food and personal care products company in North America and Europe. In Canada Hain Celestial participates in several natural food categories--Meat Alternatives, Non Dairy Beverages, Specialty Tea, Snacks, Grocery, Frozen Foods and the natural Personal Care category with well-known brands that include: Celestial Seasonings®, Terra Chips®, Garden of Eatin'®, Health Valley®, Earth's Best®, Casbah®, Nile Spice®, Rice Dream®, Imagine®, Soy Dream®, Yves Veggie Cuisine® and Spectrum®. For more information, visit www.hain-celestial.com.

About McKesson Corporation

McKesson Corporation (NYSE: MCK), currently ranked 16th on the FORTUNE 500, is a healthcare services and information technology company dedicated to helping its customers deliver high-quality healthcare by reducing costs, streamlining processes and improving the quality and safety of patient care. Over the course of its 173-year history, McKesson has grown to provide pharmaceutical and medical-surgical supply management across the spectrum of care; healthcare information technology for hospitals, physicians, homecare and payors; hospital and retail pharmacy automation; and services for manufacturers and payors designed to improve outcomes for patients. For more information, visit www.mckesson.com.

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Impakt Corporation

Impakt Corporation

Impakt's mission is to help corporations increase their social impact on employees, customers and the community. We do this by working with clients such as McKesson Corporation, National Bank, Pfizer, Sanofi-aventis, Starbucks and 3M to strategically align business and social outcomes. Impakt was founded by Paul Klein a thought leader in the field of CSR who writes a blog about corporate responsibility for Canadian Business magazine (http://blog.canadianbusiness.com/category/paul-klein/) and has written extensively on the topic for publications in Canada and the United States.

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