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Mrs. Laura Bush Supports Jumpstart's Read for the Record
Mrs. Laura Bush Supports Jumpstart's Read for the Record
Published 08-07-06
Submitted by jumpstart
WHAT:
Mrs. Laura Bush publicly embraces Jumpstart's mission of setting every child in America on a path for success in school and life, through early reading and learning activities. To engage the country in its mission, this national nonprofit has created Jumpstart's Read for the Record Campaign taking place on August 24, when Jumpstart and its partners will celebrate the learning potential of every child by inviting adults across America to read The Little Engine That Could, the official Campaign book, with young children. Jumpstart's Read for the Record Campaign will set the world record for the number of children reading the same book in a single day with an adult in support of early childhood education.
Taped in her seat at the White House, Mrs. Laura Bush encourages the public to invest in early reading with young children by helping to set a world record in support of early education. To view Mrs. Bush's message, visit http://www.readfortherecord.org/get-involved/laura-bush-video; news stations may also use this link to download the video to DVD for broadcast on their networks.
WHEN:
Video and audio versions available between August 1-24. Record-setting event takes place in 12 major cities on August 24, as well as in several hundred local event locations (visit www.readfortherecord.org/events for specific locations and event details.).
WHERE:
PSA available for viewing and downloading at www.readfortherecord.org/get-involved/laura-bush-video. Hard copies available upon request.
INTERVIEW POTENTIAL:
Executives from Jumpstart and its campaign partners (Starbucks, Pearson, and American Eagle Outfitters) are available for interviews, upon request.
ADDITIONAL INFORMATION:
A custom limited edition of The Little Engine That Could, by Watty Piper, with new art by Loren Long, has been has been underwritten and published for the campaign by Pearson and its businesses - Pearson Education, Penguin Young Readers division, and Penguin Group (USA).
The book is available exclusively at Starbucks stores from August 1-28 and includes a foreword from the Campaign's spokesperson Matt Lauer of NBC's "Today" show. All proceeds from the sale of The Little Engine That Could custom-edition books will support Jumpstart's work in low-income communities.
Anyone can help read for the record by registering at www.readfortherecord.org. By reading in their own homes or at one of the many community events held nationwide - at museums, in Starbucks stores, parks and other venues - children and adults will set a world record and raise awareness about the importance of early childhood education.
CONTACT:
For more information or to schedule an interview, contact:
Katie Rahm
Jumpstart, Senior Director of External Affairs
(617)-542-5867, x524
katie.rahm@jstart.org
