Submitted by: Environmental Defense Fund
Posted: Jan 29, 2008 – 10:59 PM EST
New York, NY - January 29, 2008 - BusinessWeek Special Ad Sections and Environmental Defense will explore the implications of global warming for the $6 trillion world energy economy—and for all businesses-in a special advertising section this March. Global Warming: Big Risks, Big Rewards takes an insider's look at businesses and investors now sizing up the financial risks of climate change and the opportunities to profit from new solutions.
BusinessWeek will publish the special section in its March 17, 2008, Global Edition (on newsstands March 7), reaching 4.9 million readers worldwide.
The special section will focus on topics including: Where is investment poised to flow as limits on carbon dioxide take hold? How will the new carbon markets affect business? What will post-Kyoto climate agreements look like beyond 2012? Which low-carbon energy technologies will market forces pick? And, an interview with Environmental Defense president Fred Krupp will touch on his forthcoming book about the green tech revolution, Earth: The Sequel, to be published in March.
This Global Warming section kicks off Business and the Environment 2008, a series of special ad sections in BusinessWeek on major environmental issues. In a unique partnership, Environmental Defense is providing the content for the series. With offices from Boston to Beijing, Environmental Defense is the leading nonprofit developer of market-based environmental solutions. It played a central role in the $45 billion buyout of TXU and the launch of the U.S. Climate Action Partnership, a coalition of major corporations with $2 trillion in revenue.
The Special Ad Sections group at BusinessWeek specializes in integrating the marketing objectives of its partner companies with the information needs of the BusinessWeek audience through the delivery of custom article content—via print, online and other media. Published by The McGraw-Hill Companies, BusinessWeek is the market leader, providing unparalleled insight and analysis to a worldwide audience of 4.9 million readers each week in 140 countries.
Advertising space may be reserved by contacting Lisa Wood of FVG LLC, Custom Publishers, at (732) 701-1051, firstname.lastname@example.org. The deadline for space reservation is February 15, 2008. Exposure includes visibility on www.businessweek.com/adsections with direct links to companies' websites.
About Environmental Defense
Environmental Defense, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. www.environmentaldefense.org
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