BERKELEY, Calif.--(BUSINESS WIRE)--Aug. 17, 2006--Natural Logic has opened registration for its "Measuring What Matters" webinar, the first in a series of on line courses on "strategic sustainability."

"Measuring What Matters: Using sustainability indicators to track and drive better performance" is scheduled Monday, August 21, 2006, 3:00pm - 4:00pm Eastern and repeats Tuesday, August 29, 2006, 1:00pm - 2:00pm Eastern, for a fee of $149. Registration is open on line at www.meetingbridge.com/seminar/?9025596.

"Measuring What Matters" is designed for people and organizations who have been grappling with the challenge of integrating sustainability into day-to-day work throughout their organization. (The webinar format enables delivery of more information, to more people, with less carbon footprint.)

"Everyone knows that what gets measured gets done," said Natural Logic CEO Gil Friend. "But companies need to make sense of the growing mix of sustainability indicators, metrics, and KPIs that are such an essential part of sustainability reporting. How do you select the powerful measures -- and compelling goals -- that help track and drive better decisions, and better performance? And how do you actually put those measures to work for your organization: supporting strategy, implementation, and results?

"This online webinar will answer those questions."

"We're so confident people will get what they want from this webinar," Friend states "that we'll refund the full fee if anyone is not satisfied. It's risk-free."

"Measuring What Matters" will cover

-- How and when to set powerful goals

-- How to select relevant metrics for every level and purpose

-- How to manage the nuts & bolts of managing metrics: collecting, analyzing and deploying performance indicators

This webinar is based on Natural Logic's popular day-long workshop: "Measuring What Matters: Tools for Assessing Progress towards Sustainability." A recent participant called it "The most valuable sustainability workshop I've been to."

Gil Friend, Natural Logic founder and CEO, will lead "Measuring What Matters." Mr. Friend has 35 years experience in business and environmental innovation, and is inventor of the Business Metabolics(TM) key performance indicator (KPI) system. He writes and speaks worldwide on business, environment, and resource policy issues.

Natural Logic provides strategic,analytic and management services that build profit, resilience and competitive advantage through exceptional environmental performance. (http://www.natlogic.com). Their guarantee: Sustainable performance you can take to the bank.(TM)

For questions, or to schedule the full, day-long "Measuring What Matters" workshop, call 1-877-628-5644 (outside the US call +1-510-849-5467) or email measures@natlogic.com

Copyright Business Wire 2006

Natural Logic

Natural Logic

Natural Logic

More from Natural Logic