ST. LOUIS, MO - APRIL 25, 2008 - Build-A-Bear Workshop&reg will cele- ear-ate Arbor Day by partnering with the Arbor Day Foundation to plant nearly 220,000 trees in forests throughout the U.S. and 25,000 in Canada this spring. In addition, the Build-A-Bear Workshop Foundation will donate $5,000 to the Arbor Day Foundation, whose mission is to encourage people to plant, nurture and celebrate trees.

The tree-planting is a result of the Build-A-Bear Workshop Friendship Forest campaign, which invited Guests and associates in the United States., United Kingdom and Canada to purchase a certificate to have a tree planted in honor of a friend or family member. Certificates were available in Build-A-Bear Workshop stores and online from April through August 2007. In all, Guests and associates worked together to donate more than 280,000 trees, including a donation of 10,000 trees from the
Build-A-Bear Workshop Foundation, for Friendship Forests all over the world. In October, 10,000 trees were planted in Apache and Sitgreaves National Forests in Arizona, and nearly 27,000 trees were planted in the United Kingdom.

"We know that our Guests and associates want to help the environment," said Maxine Clark, founder and chief executive bear. "We are proud that our Guests and associates took such an active role in donating trees to make the world a better place."

"The trees planted by Build-A-Bear Workshop and its Guests will have an impact in forests for years to come," said John Rosenow, chief executive of the Arbor Day Foundation. "Trees help clean the air we breathe, protect the soil, clean the water millions of Americans drink and help restore wildlife habitat. The commitment to plant trees like the one from Build-A-Bear Workshop and its Guests will be felt for future generations."

The Friendship Forest campaign was part of the 10th birthday celebration for Build-A-Bear Workshop, called "The Year of Friendship." In addition to Friendship Forest, the company focused on a number of other charitable activities, including building playgrounds in ten neighborhoods across the country.

Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, Build-A-Dino® stores and friends 2B made® doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2Bmade.com.

TRADEMARKS
We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build A Bear Workshop&reg and that when referencing the process of making stuffed animals you use the word "make" not "build".

Build A Bear Workshop is our well-known trade name and our registered trademark of Build A Bear Retail Management, Inc. Build A Bear Workshop&reg should only be used in capital letters to refer to our products and services and should not be used as a verb.

Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc.

About Build-A-Bear Workshop, Inc. Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at www.buildabearville.com. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

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