Published 04-20-04
Submitted by World Business Council for Sustainable Development
"Doing business with the poor" explores how several companies are starting to break into the largest untapped consumer market, i.e. the world's four billion poor people.
There will be a panel discussion with top business leaders and NGO representatives. They will tell us how companies are starting to break into this untapped market of 4 billion people in ways that benefit both the poor and the company.
"Most of the planet's people are poor - between 67% and 78%, depending on figures, so most multinational companies are fiercely competing over a minority of potential customers. That is a spectacular oversight on our part," says the report. "The concept of doing business with the poor could revolutionize the way we do business and the way we think about doing business."
AGENDA - April 26, 2004
6:00 - 7:30pm
Opening remarks by: Björn Stigson, President, WBCSD
Perspectives from:
The panel will be moderated by: Lloyd Timberlake, GrupoNueva
7:30 - 8:00pm
Q & A session
8:00 - 9:00pm
Cocktail reception
VENUE:
United Nations Headquarters in New York
Visitors' Entrance, 1st Avenue & 46th Street
4th Floor, Delegates' Dining Room, Room 6-8
If you wish to join us, please inform Josephine Chennell: chennell@wbcsd.org by April 21, 2004 so that we can organize your security clearance.
The World Business Council for Sustainable Development (WBCSD) brings together some 200 international companies in a shared commitment to sustainable development through economic growth, ecological balance and social progress. Our members are drawn from more than 30 countries and 20 major industrial sectors. We also benefit from a global network of 50+ national and regional business councils and partner organizations. Our mission is to provide business leadership as a catalyst for change toward sustainable development, and to support the business license to operate, innovate and grow in a world increasingly shaped by sustainable development issues.
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