NEW YORK, NY- May 4, 2007- Twin Fortune 500 keynotes from Cummins CEO Tim Solso and Ecolab CEO Doug Baker kick off the CRO (Corporate Responsibility Officer) Conference in New York City May 10. The event comes on the heels of reports that shareholders with $2 trillion in capital are now seeking investments in companies with reputations for corporate responsibility and sustainability. Both Cummins and Ecolab were listed on CRO magazine's 2007 100 Best Corporate Citizens list.

In its second year, this one-day event hosts more than 200 attendees and features 26 world-class speakers on topics ranging from stakeholders to sustainability to SOX to supply chain. Featured speakers include Ryder Systems Chief Legal Officer Robert Fatovic and Deputy General Counsel Marcia Narine, Mattel Senior Director of Global Sustainability Jeffrey Denchfield, IBM VP of Corporate Community Relations Stanley Litow, Altria Senior VP David Greenberg, New York Life Compliance Leader Sandra Bograd, Deloitte Partner Tom Connors and many more.

The conference's Sustainability Panel features the world's top advocates, Ceres President Mindy Lubber and SustainAbility Founder John Elkington, facing off with corporate leaders Trip Jobe from Neenah Paper and Neel Bradham from Interface Inc. It also features a Presidential Debate with six senior executives of leading corporations in the $31.7 billion corporate responsibility provider market.

With such a large contingent of top-level corporate executive presenters, broadcast, print and online media coverage is expected to be significant. A limited number of additional press passes are available by calling the contact number below.

The CRO Conference also features an impressive lineup of sponsors. Platinum sponsors include Deloitte, SAP and Integrity Interactive. Gold sponsors include GolinHarris, Neenah Paper, SAI Global, Grant Thornton, Rideau Recognition and CSR Wire.

The entire agenda can be found online at www.TheCRO.com/conferences. The conference takes place at the Marriott New York Financial Center, 85 West Street, NYC starting at 9a.m. on May 10.

About The CRO

The CRO is a membership media platform for corporate practitioners, professional service providers and non-profit influencers in corporate responsibility. The CRO publishes the 20,000-subscriber CRO magazine, produces the twice-annual CRO Conferences (May 10, 2007 in NYC and September 12, 2007 in Chicago), TheCRO.com, 24 annual e-newsletters and several webinars and video events. The CRO has more than 100 members including leading companies IBM, Mattel, Citigroup, Xerox, Intel, Dell, Pepsi, Home Depot, Starbucks, Avon, leading providers such as Deloitte, SAP, Baker & McKenzie, Hogan & Hartson, Grant Thornton, Golin Harris, Ketchum, Cone, LRN, Integrity Interactive, and non-profit organizations including Stanford University, UCLA, Harvard, Baylor, and Columbia. Membership information can be found at TheCRO.com, or by calling 646-213-0067.

Media Contact: Margo Alderton, Editor, CRO Magazine, MAlderton@TheCRO.com, 646-213-0067 Ext 101.

The CRO

The CRO

Launched August 1, 2006 by business media veterans Jay Whitehead, CEO and Michael Connor, Editor and Publisher, The CRO is the leading corporate membership media platform in corporate responsibility. The CRO's media products include CRO Magazine, TheCRO.com, CRO Conference and webinars. The CRO covers governance, compliance, ethics, corporate social responsibility, investor relations, citizenship, socially responsible investing, sustainability, philanthropy and related topics. Members include 100+ corporations including IBM, Pepsi, Citigroup, Avon, Mattel, Washington Mutual, Stanford, Harvard, UCLA, Columbia, OCEG, LRN, OPI, and others. Headquartered in New York City and Roseland, NJ. More information at www.The CRO.com.

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