KANSAS CITY, Mo.--(BUSINESS WIRE)--April 25, 2006--Pioneer Services has become the first sponsor of the "I Care Too!" campaign, which is showing support for the military by selling 165,000 T-shirts, one for each service member serving in Iraq and Afghanistan.

Started by USA Cares, a non-profit that provides emergency funds for military families in need,"I Care Too!" also requests purchasers to take pictures of themselves wearing the shirts at recognizable landmarks around the country. These pictures will be posted on their Web site, www.icaretoo.us, for service members to view.

"Since we work exclusively with the military community, joining this campaign was an easy decision," said Karen Von Der Bruegge, chief marketing officer for Pioneer Services. "We purchased 'I Care Too!' shirts for all of our 300 associates around the country, and are having a contest to see who can be the most creative with their picture. It's a great way to show support for our troops."

"Having Pioneer Services as our first sponsor means we can get the word out about the program quickly and throughout the country through their offices," said Roger Stradley, one of the founders and current operations officer of USA Cares. "It's important that service members and their families know that USA Cares exists and that we support them. Having a spouse tell us that they have been without electricity for two weeks is heartbreaking. We want to be their first call, instead of the last."

Joining the "I Care Too!" campaign is another way Pioneer Services enhances the quality of life for military families. With more than 70 years in the financial industry, they provide the responsible alternative for financial services and education that our service members deserve. Through a network of offices and on the Internet, they offer financial education programs, loans, and insurance products, and support military families and communities through a variety of partnerships, programs, and sponsorships.

For more information, visit www.pioneerservices.com or usacares.us.

PIONEER SERVICES is a brand name and registered service mark of Pioneer Licensing Services, Inc., where its use is duly licensed to affiliates and partners of Pioneer Licensing Services, Inc.

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Copyright Business Wire 2006

Pioneer Services, a division of MidCountry Bank

Pioneer Services, a division of MidCountry Bank

Pioneer Services, the military division of MidCountry Bank, offers responsible financial services and education to members of the Armed Forces that enhance their quality of life and financial independence. For more than 20 years, Pioneer Services has been a leader in military lending. They offer the protection and security of a personal loan with the speed and flexibility service members need. Through a network of offices and on the Internet, Pioneer Services offers loans, financial education programs, and supports military families and communities through a variety of partnerships, programs, and sponsorships. For more information, visit www.pioneerservices.com

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