NEW YORK--(BUSINESS WIRE)--Oct. 19, 2006--The (Product) RED campaign launched by Bono to raise money to benefit the Global Fund to Fight AIDS was catapulted into public awareness in the US last week with Bono's October 13 appearance on The Oprah Winfrey Show. One of the unique aspects of this effort is the sale of merchandise created specifically for the (Product) RED campaign. Hitwise, the world's leading online competitive intelligence service, today announced that 66.3 percent of visits to the Join RED website (www.joinred.com) continued on to one of the (Product) RED merchandise partner websites for the week ending October 14, 2006. The 66.3 percent figure is based on the participating merchandisers among the top-10 downstream websites from www.joinred.com for the week ending October 14, 2006.

Note - Data based on US market share of visits among 10 million US Internet users
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Source: Hitwise
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Gap (www.gap.com), which is promoting a line of (RED) apparel, was the leading beneficiary of traffic from Join (RED) website, receiving 26.9 percent of visits to the site for the week ending October 14, 2006. Emporio Armani (www.emporioarmani.com and www.emporioarmaniproductred.com), which is selling a line of (RED) apparel and accessories, followed, receiving 11.7 percent of Join(RED)'s downstream visits for that week. Another 9.2 percent of Join (RED)'s visits went Motorola (http://direct.moto.com and www.motorola.com), 8.7 percent went to Apple (www.apple.com and store.apple.com), 7.2 percent went to Converse (www.converse.com), and
3.2 percent went to American Express (www.americanexpress.com) for the week ending October 14, 2006.

"The (RED) campaign represents a coordinated global effort to raise awareness and money for a worthy cause," said Bill Tancer, general manager of global research at Hitwise. "This data proves that making charity fashionable is a powerful way, not only to drive retail visits, but also as a way to drive product and charity interest among consumers."

On the day of Bono's appearance on Oprah, October 13, 2006, traffic to the Join (RED) website increased by 2600 percent versus the previous day. The Oprah website (www.oprah.com) was the source of 20.5 percent of visits to Join (RED) on October 13.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.

Copyright Business Wire 2006

Hitwise

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