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MyPathTV Launches, Partners with AOL

MyPathTV Launches, Partners with AOL

Published 10-24-06

Submitted by MyPathTV

PETALUMA, Calif.--(BUSINESS WIRE)--Oct. 24, 2006--Pondering the purpose of life? Curious about yoga? Yearning to understand world religions or dig more deeply into health issues? The more than one billion Internet users worldwide can now learn the answers to these questions and more thanks to the just launched MyPathTV - http://www.mypathtv.com. Northern California-based MyPathTV is a leading Internet channel devoted exclusively to mind, body and spirit video programming. The channel features renowned wellness and spirituality thought leaders such as Dr. Andrew Weil, Dr. Deepak Chopra, Shakti Gawain, Joseph Campbell, Ram Dass, Sheri Huber, Dr. Larry Dossey and many more.

For a modest fee, consumers can log on mypathtv.com to instantly view hundreds of commercial-free mind, body and spirit video programs in a full-screen TV-style format. They can access these programs 24 hours a day, seven days a week. New programs are added monthly to ensure content is always fresh.

Joseph Lehnen, a former Wall Street executive, developed the idea for MyPathTV in 2005 after a struggle to find online resources to help support him through a difficult personal transition. His aim was to help ease the way for others by putting everything related to mind, body and spirit in one location.

"At key moments in my life I have been helped tremendously by the types of programs featured on MyPathTV, but I found them only by luck or through painstaking research," said Lehnen, MyPathTV's founder and president. "Internet television is the perfect venue for this information because it is intimate, interactive and immediate -- it puts important programming at the fingertips of those who need it, whenever they need it."

To launch the site, Lehnen partnered with leading Washington, D.C.-based television production and services company, TEAM http://www.teamgroup.tv whose clients include PBS, Discovery Communications, A&E Networks, National Geographic and Channel One. They then approached prestigious leaders in the mind, body and spirit community - including northern California-based Esalen Institute http://www.esalen.org and the Institute of Noetic Sciences http://www.noetic.org, who agreed to provide video content for the channel from their vast libraries.

With hundreds of titles to choose from - from personal transformation to wellness and spirituality programming - individuals can glean wisdom from well-known thought leaders such as:

Andrew Weil, M.D., integrative medicine pioneer; Barbara Marx Hubbard, futurist and social architect; Cheri Huber, Zen teacher; Deepak Chopra, M.D., medical and spiritual leader; Shakti Gawain, personal development pioneer; Joseph Campbell, mythology and comparative literature professor and author; Jack Kornfield, Buddhist monk and meditation teacher; Ram Dass, spiritual leader and author; Huston Smith, religious studies scholar; Phil Jackson, legendary basketball coach; Sister Alice Williams, acclaimed gospel singer; Larry Dossey, M.D., holistic medicine pioneer; Riane Eisler, social scientist; Thich Nhat Hanh, Vietnamese Buddhist monk, Nobel Prize nominee; Rupert Sheldrake, Ph.D., biologist and consciousness researcher; Hameed Ali, spiritual teacher; Angeles Arrien, Ph.D., folklorist and cross-cultural anthropologist; and more.

Programming categories include: Spiritual Practice, Inspiration & Discovery, Healing & Wellness, Cycles of Life, Religion & Philosophy and Science & Spirit. Each category features thoughtfully selected titles that enable deep exploration within the selected subject. Titles in the MyPathTV library range from The Art of Healing, and Unlocking your Intuition to Hatha Yoga, Metaphysics and Modern Science, Cycles of Stress and End of Life Comfort & Care.

MyPathTV is also developing original video content and will soon offer written support articles on a variety of spirituality and wellness topics, "Webinars" with myriad experts, as well as social networking areas where MyPathTV visitors will be able to share their insights on everything related to mind, body and spirit.

MyPathTV Content Now Available on AOLVideo.com

In addition to logging directly onto the mypathtv.com website, users can access MyPathTV via global web services company, AOL.

AOL announced yesterday (Oct. 23) partnerships with Web programmers including MyPathTV that will offer consumers downloadable movies, television shows and other programming through the AOL Video portal. AOL Video now has more than 20 video content partnerships and more than 50 video on-demand channels since its launch in July 2006. Available on the Web at http://www.aolvideo.com, the AOL Video portal is a one-stop, high-quality entertainment destination to find, watch and share millions of free streaming and pay-to-download videos from across the Web, broadcast and cable television, and movies.

"AOL's lineup of channels gets Internet television right," added Lehnen. "It is consumer-oriented and quality conscious. MyPathTV is pleased to be a part of it."

MyPathTV Co-Founder and TEAM Senior Executive, Ernie Crow, agreed "Niche television channels distributed via broadband are clearly the wave of the future. In MyPathTV we have leveraged our deep experience in channel branding, programming and network operations to create a viewer experience unrivaled on the Internet. AOL is a perfect partner for MyPathTV and will allow us to expand our reach considerably."

About MyPathTV

Northern California-based MyPathTV was founded in 2005 by former Wall Street executive, Joseph Lehnen. Lehnen joined forces with TEAM http://www.teamgroup.tv, a leading Washington, D.C. - based television production and services company whose clients include PBS, Discovery Communications, A&E Networks, National Geographic and Channel One. This partnership brings together decades of experience in television production, broadcasting, new media, marketing, business operations and finance to the venture of Internet television. To learn more about MyPathTV or view programming, log onto http://www.mypathtv.com.

Copyright Business Wire 2006

MyPathTV

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