WASHINGTON DC - December 6, 2008 - HauteIdea.com "“ the world's first eco-luxe online guide -- celebrates HAUTE IDEAS FOR A COOLER PLANET. From Meghan Meyers, creator of Portovert.com - the world's first eco-wedding magazine - comes HauteIdea.com, a well-edited lifestyle guide that demonstrates how to live a fashion-forward lifestyle while balancing an eco-friendly way of life. HauteIdeas(TM) - the new catch phrase for everything stylish, innovative and sustainable "“ covers everything from fashion and beauty to travel and leisure with an emphasis on trend-setting looks and cutting edge designers. "This is not another 'how-to-go-green' ezine," says Meyers. With the average American reading an article on "going green" every two weeks, HauteIdea.com fills the void on how to implement these ideas and live a more sustainable life with eco-fashion round-ups, expert-tested organic recipes, DIY projects, eco-luxe travel reports and more. "Our articles get people excited about living a greener life," Meyers adds. HauteIdea.com launches today, Thursday, December 6 with must-read content, weekly give-aways, and daily Haute Deals. To get your holiday shopping started, check out this week's discounts from leading eco labels including Zanisa, Pangea Organics, Perfect Organics, Harry Barker, Jorg & Olif, Rich Hippie and more.

About Portovert LLC

HauteIdea.com is published by Portovert LLC, a privately held environmentally-friendly media company headquartered in Herndon, Virginia. Portovert has been featured widely in the media, including the following: InStyle Weddings, Italian Vogue, Time, The New York Times, Grist, Treehugger, Marie Claire (UK) and more. Portovert.com was recognized as the best green wedding web site by the New York Post in July of 2007 and was a reader's choice on Fast Company.com. Portovert.com, the eco-wedding online site, will be relaunched early next year.

Portovert LLC

Portovert LLC

Portovert Magazine (pronounced porto-vair) will launch January 2007 as the exclusive magazine for the eco-savvy bride and groom. Portovert delivers monthly, online content that empowers engaged couples with inspiring, eco-chic ideas for engagement parties, bridal showers, weddings and other events. Meghan Yudes Meyers, Editorial Director and CEO, brings more than 12 years of experience in the field of journalism. Her eco-friendly crafts, "Gifts from the Heart," were featured on CBS's The Early Show and in Family Circle magazine, and her tips on responsible tourism have appeared in the Christian Science Monitor and National Geographic Traveler. Meyers has held posts at Family Circle, New Jersey Monthly and New Jersey Bride.

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