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RCN Corporation Gives United Way a Holiday Gift Of $3 Million of Donated Cable Television Time

RCN Corporation Gives United Way a Holiday Gift Of $3 Million of Donated Cable Television Time

Published 12-22-06

Submitted by RCN Corporation

HERNDON, Va.--(BUSINESS WIRE)--Dec. 22, 2006--In the spirit of the holiday season, RCN Corporation (NASDAQ: RCNI), a leading provider of triple play cable, high-speed internet and phone services, has given a gift of $3 million in donated cable television time to United Way.

"We appreciate this unique and exciting opportunity," said Brian A. Gallagher, President and CEO, United Way of America. "Cable television is such an important medium in today's American society, that this is a fantastic opportunity to get United Way's message out to thousands of households. In the spirit of the holiday season, this is an extremely generous gift and we are very grateful to RCN Corporation."

RCN President and CEO Peter D. Aquino explained, "We've worked closely with the United Way in the past to provide public service announcement time in our markets in response to national emergencies, such as Hurricane Katrina. We decided to even further step up our support and develop a more robust and long-term program to support United Way throughout the year."

The "what matters" campaign includes a series of four television PSAs with topics focused on the work of the United Way system. The spots, which will begin airing in January 2007, will rotate on a quarterly basis through the end of the year with the sequencing of the spots aligned closely with UWA's National Communications Plan quarterly themes.

"Our national UWA staff will work with the marketing teams in each of these United Way cities to ensure that if desired, the spots will feature the local logo and web address call to action," said United Way of America's Chief Financial Officer Usha Chaudhary, who was instrumental in bringing this opportunity to the national charitable organization.

"This ad time, which is broken down by markets, comes from the inventory allotted for RCN's charitable and own corporate promotions," said RCN Senior Vice President, Strategic and External Affairs Richard Ramlall. "We are proud to support United Way and look forward to a long and productive relationship."

About RCN

RCN Corporation, http://www.rcn.com, is one of the largest facilities-based competitive providers of bundled cable, high-speed internet and phone services delivered over its own fiber-optic local network to residential customers in the most densely populated markets in the U.S. RCN Business Solutions is a growing business that also provides bulk video, high-capacity and voice services to business customers. RCN provides service in the Boston, New York, Eastern Pennsylvania, Washington, D.C., Chicago, San Francisco and Los Angeles metropolitan markets. (RCNI-G)

About United Way

United Way is a national network of more than 1,300 locally governed organizations that work to create lasting positive changes in communities and people's lives. Building on more than a century of service as the nation's preeminent community-based fundraiser, United Way engages the community to identify the underlying causes of the most significant local issues, develops strategies and pulls together financial and human resources to address them, and measures the results. United Way of America is the national organization dedicated to leading the United Way movement. While local United Ways tackle issues based on local needs, common focus areas include helping children and youth succeed, improving access to health care, promoting self-sufficiency, and strengthening families. For more information about United Way, please visit: www.unitedway.org.




Copyright Business Wire 2006

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RCN Corporation

RCN Corporation

RCN Corporation, http://www.rcn.com, is one of the largest facilities-based competitive providers of bundled cable, high-speed internet and phone services delivered over its own fiber-optic local network to residential customers in the most densely populated markets in the U.S. RCN Business Solutions is a growing business that also provides bulk video, high-capacity and voice services to business customers. RCN provides service in the Boston, New York, Eastern Pennsylvania, Washington, D.C., Chicago, San Francisco and Los Angeles metropolitan markets. (RCNI-G)

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