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CORRECTING and REPLACING Crest(R) SPINBRUSH(TM) Brand Toothbrush Donation to Toys for Tots Inspires 100,000 Smiles This Holiday Season

CORRECTING and REPLACING Crest(R) SPINBRUSH(TM) Brand Toothbrush Donation to Toys for Tots Inspires 100,000 Smiles This Holiday Season

Published 12-24-06

Submitted by Church & Dwight

CORRECTION...by Church & Dwight Co., Inc.

PRINCETON, N.J.--(BUSINESS WIRE)--Dec. 23, 2006--100,000 disadvantaged children will smile a little bigger--and brighter--this holiday season when they discover Crest(R)SPINBRUSH(TM) brand toothbrushes under the tree on Christmas morning.

In an effort to bring holiday cheer to children in need, Church & Dwight Co., Inc. is playing Santa's helper by donating 100,000 Crest(R) SPINBRUSH(TM) brand toothbrushes to the Toys for Tots Foundation and other children's non-profit and charitable organizations. The kids' toothbrushes are battery-operated and have molded handles featuring a variety of fun children's themes, turning the important daily time when children brush into a fun event with their favorite characters.

"The Crest(R) SPINBRUSH(TM) brand toothbrushes will make excellent gifts for our children," said retired Marine Corps Major Bill Grein, vice president of the Marine Toys for Tots Foundation. "We are very pleased that Church & Dwight is helping us fulfill the Christmas hopes and dreams of so many of our underprivileged children. Church & Dwight is most welcome onboard the Marine Toys for Tots Team."

Church & Dwight officials are equally appreciative of Toys for Tots and other partners for allowing the company to participate in their holiday charity programs.

"We are thrilled about this opportunity and hope the brushes will be a fun and useful addition to many children's Christmas holidays," said Matt Kestenbaum, product manager for Church & Dwight. "Most of all, we hope they will inspire a lot of smiles."

The mission of Toys for Tots is to provide underprivileged children with hope, joy, confidence and a lasting positive memory by recognizing and remembering them with a cherished gift that they might not otherwise have received during the Christmas holiday season. The Marine Corps fulfilled the holiday hopes and dreams of 7.5 million needy children in 2005.

About Toys for Tots

Toys for Tots, a 59 year charitable program run by the U.S. Marine
Corps Reserve, provides happiness and hope to disadvantaged children
during each Christmas holiday season. The toys, books and other gifts
collected and distributed by the Marines offer these children
recognition, confidence and a positive memory for a lifetime. It is
such experiences that help children become responsible citizens and
caring members of their community. Last year the Marine Corps
fulfilled the holiday hopes and dreams of 7.5 million needy children.
Since 1947 over 166 million children have been assisted.

Crest(R) is a registered trademark of The Procter & Gamble Company, used under license by Church & Dwight Co., Inc.

SPINBRUSH is a registered trademark of Church & Dwight Co., Inc.

Copyright Business Wire 2006

Church & Dwight

Church & Dwight

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