CSR Press Release

BURBANK, Calif.--(BUSINESS WIRE)--Feb. 6, 2007--The Cannery, a Los Angeles-based interactive agency, and The Advertising Council, the leading producer of public service advertisements (PSAs), launched the newly redesigned and more robust U.S. Department of Health and Human Services web site targeted toward childhood obesity prevention (www.smallsteps.gov/kids).

"The new Small Steps Kids web site was clearly envisioned with the children's audience in mind," says Barbara Shimaitis, Senior Vice President of The Advertising Council. "Our goal was to leverage the expertise of HHS, the powerful draw of DreamWorks' Shrek character, and the ingenuity of The Cannery's creative and technical skills to really make a difference in childhood obesity."

The Cannery developed the Small Steps web site to provide a more user-friendly design for children as well as to get them thinking about healthy eating and exercise through an innovative combination of interactive games, creative design, and expert content. All of which was bolstered by the infusion of the Shrek characters to help make things fun for kids.

"The Small Steps web site is a perfect example of The Cannery's ability to combine entertainment and education for a positive outcome," says Doug Textor, chief executive officer of The Cannery. "We look forward to continued development of progressive, interactive solutions for The Advertising Council."

About The Cannery

For over 14 years, The Cannery has built a reputation on innovation, creativity, and technical execution. We craft award-winning stories for brands, corporations, and entertainment properties. The Cannery's wide variety of clients include Activision, Gaylord Hotels, Lionsgate, Nike, Option One Mortgage Corporation, Sony Pictures, the U.S. Olympic Committee, Verizon Communications and Warner Bros.

Information about The Cannery can be found at www.cannery.com.

About The Advertising Council

The Ad Council (www.adcouncil.org) is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives.

Copyright Business Wire 2007

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