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Want to Build a $300 Million Sustainable Business? Aveda Founder Shares His Tip With Motto Magazine

Want to Build a $300 Million Sustainable Business? Aveda Founder Shares His Tip With Motto Magazine

Published 04-20-07

Submitted by Motto Magazine

April 20, 2007 -- Motto magazine unveiled its May/June issue today featuring an exclusive conversation with Aveda Founder Horst Rechelbacher, who offers up his rules for sustainable success. Among those rules:

  • Ask ourselves: How can we serve, nurture and sustain the planet and its people in our business ventures?

  • Make a business opportunity of the environmental crisis by designing innovative, sustainable products.

  • Reinvent ourselves daily.

  • Clone ourselves through teaching others.

  • Vote wisely through what we buy.

  • Manage the laws of cause and effect in our own lives by conducting a daily inventory.

    In every issue, Motto magazine starts with the premise that every individual and company can achieve fulfilling work and a more socially responsible route to business success. As the voice of capitalism with a soul, Motto features fresh and unique reports and stories that show purpose, passion and profit are not mutually exclusive ideals.

    Among the other stories in this current issue:

  • Toyota's corporate culture czar teaches that being a great leader is a lifelong journey, not a destination.

  • How a Pitney Bowes vice president is making her 34,000 employees healthier through the company’s revolutionary wellness program.

  • The story behind thriving online microfinance marketplace Kiva.org.

  • Former Servicemaster CEO William Pollard asks whether there is a role for God in a major company.

  • Catherine Ryan Hyde, the creator of the Paying It Forward concept, offers her world-changing thoughts.

  • 7 easy ways to a greener workplace.

    Also in this issue are stories that reveal secrets of a great work life, including how to create the perfect business hotel, how to build your own personal board of directors and how to design an office that feels like your business.

    Additional reports and profiles include:

  • The Unlikely Mogul "“ A look at how Mark Claypool, founder of Educational Services of America, has created an $80 million a year company on the principle that no child is unteachable, even those with autism or behavioral problems.

  • 50 Life Tips From 10 Top Coaches "“ including how to work less, identify your calling, earn more money and live your calling.

  • Rituals for a Better Life "“ Motto surveys dozens of professionals to see how they add more joy and productivity to their work lives. Many choose rituals that focus on the first moments of the day, from finding a spot to watch the sun rise to a "shin-tae-do" salute to the four directions of the compass to walking the dog. Topping the list: Enjoying a cup of coffee.

    Motto magazine was launched in November by co-founders Kevin Salwen and Anita Sharpe, both formerly of the Wall Street Journal. Most recently, Salwen served as the national small business editor for the newspaper, while Sharpe was an investigative reporter, earning the prestigious Pulitzer Prize for her investigative reporting.

    Motto serves a fast-growing group of professionals eager to find more meaning and passion in their work lives. Motto helps individuals and businesses infuse heart and soul into their work in a way that is absent from any other business magazine. In addition, www.whatsyourmotto.com is a top online destination for professionals who want to build a community around their quest for work with a soul. Motto is sold at major bookstores, including Barnes and Noble and Borders, as well as Whole Foods, Wild Oats, and Staples stores.

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    At Motto Media, our motto is “work with purpose, passion and profit.” Our mission is to create content that provides inspiration, information and guidance for professionals seeking more meaning and personal fulfillment in their work lives. We celebrate companies taking a deeper view of their role in our society.

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