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LevLane Establishes Corporate Social Responsibility Practice
LevLane Establishes Corporate Social Responsibility Practice
Published 02-15-07
Submitted by LevLane
PHILADELPHIA--(BUSINESS WIRE)--Feb. 15, 2007--LevLane, a full service marketing agency, announces the establishment of a Corporate Social Responsibility (CSR) Practice to provide businesses with counsel, strategy and tactical execution in this critical and burgeoning public relations discipline. It is the first such practice to be established in the Philadelphia market. PR veteran, Scott Tattar has joined LevLane as Senior Vice President, Director of Public Relations and will oversee the new practice.
"Business has the ability to be a driver of social change," said David Lane, co-founder and CEO of LevLane. "Contemporary companies are faced with the reality that simply doing well financially is not enough. Employees, customers and stakeholders expect leading organizations to also do good. Our new CSR Practice will help companies maximize their sustainable efforts."
As part of the launch of the new CSR practice LevLane is introducing the "Who Loves Ya?" CSR Audit. The audit takes a strategic inventory of the internal and external forces that shape a company's reputation as a socially responsible corporate citizen.
Tattar, a partner at Tattar Richards--DBC Public Relations from 1994-2006, is a recognized leader in the PR industry. He was the president of the Philadelphia Chapter of the Public Relations Society of America in 2004 and 2005.
"Corporate Social Responsibility has a rich history at LevLane," said Tattar. "Agency clients like the Philadelphia Recycling Office, Philadelphia Corporation for Aging, Gamesa (wind energy) and Citizens for Pennsylvania's Future are in business to positively effect society. Social responsibility is a keystone of LevLane's culture and that really attracted me to the firm."
LevLane, founded in 1984, is a full-service marketing communications agency with offices in Philadelphia and West Palm, Fla. The agency offers branding strategy, advertising, public relations, media strategy and buying, direct and interactive services to national and regional organizations in all industry sectors. For more information on LevLane and its services, please visit www.levlane.com.
Copyright Business Wire 2007
