NEW YORK,NY. - August 4, 2008 - Sundance Channel has launched the original 13-part web series, "Eco- Heroes," hosted and created by Majora Carter, an environmental activist and host of network’s eco-destination, THE GREEN. The web-series was announced today by Sundance Channel Senior Vice President, Digital Media and Business Strategy, Christopher Barry. "Eco-Heroes" will also air interstitially as part of THE GREEN each week on Sundance Channel on Tuesday nights.

Each "Eco Heroes" piece is a two-minute webisode in which Majora Carter interviews one person who has been an inspiration to her and her work.

The subjects of "Eco-Heroes" take advanced, cutting-edge environmental thinking and break it down in a manner that makes the information accessible to the general public. The video pieces are available to view at www.sundancechannel.com/thegreen and further information about the subjects are also available within Eco-mmunity, Sundance Channel's online environmental forum featuring blogs, news and discussions, located at www.sundancechannel.com/ecommunity. Also featured on the Sundance Channel micro-site for THE GREEN are blog posts, discussion boards, extra footage and photos.

"'Eco-Heroes' continues Sundance Channel's commitment to create original content for our digital platforms," said Barry. "Majora Carter is an inspiration to so many people and to feature the people that inspire her is a great addition to our website."

Eco-Heroes Subjects

Ira Ehrenpreis "“ General Partner Technology Partners
Ira leads the firm's Cleantech investment practice, investing in Energy Technology, Water Technology, and Materials Science opportunities.

Shai Agassi "“ Founder and CEO Project Better Place
Shai is working to take the entire country of Israel of all oil.

Jerry Fiddler "“ Chairman Salazyne
Solazyme is a synthetic biology company that unleashes the power of marine microbes to create clean and scalable solutions for the renewable energy, industrial chemical, and specialty ingredient markets.

Sarah Gitlin "“ Student Activist
Sarah is working to make her highschool, Dalton Highschool in New York City, more environmentally friendly.

Zem Joaquin "“ Founder and Editor-In-Chief of Ecofabulous.com
Zem is a promoter of Cradle to Cradle design, meaning that everything that comes from the earth (and what doesn't) should go back to the earth either as a biological nutrient or should include a plan for the next incarnation of the technical nutrients.

Adam Green "“ Founder and Director Rocking the Boat
Rocking the Boat is a boat building and environmental education program for students in the southwest Bronx.

Sherry Strong "“ nutritionist
Sherry is a chef & nutritionist who teaches people that what’s good for the body is good for the planet while still pleasing the palate.

Jonathan Demme"“ filmmaker
Majora and Jonathan discuss the representation of environmental issues in feature films.

Robert Thurman "“ Buddhist
Robert Tenzin Thurman is co-founder and current President of Tibet House U.S., a cultural institution dedicated to preserving and promoting the wisdom and the arts of the distinctive and endangered Tibetan civilization.

Zena Nelson "“ Founder South Bronx Food Cooperative
The South Bronx Food Cooperative is a green shopping alternative to what is generally offered in
the Bronx providing healthy and affordable food available to all who want it.

James Wells "“ South Bronx Greenway Steward
After spending ten years in jail for armed robbery, James graduated from Sustainable South Bronx’s Ecological Stewardship Training (B.E.S.T.). He now works as one of their Greenway Stewards tending to the trees and plants and installing green roofs in the South Bronx.

Morgan Simon "“ Co-Founder and Executive Director of Responsible Endowment Coaltion
The Responsible Endowments Coalition works to foster social and environmental change and to promote corporate reform through university endowments by educating and empowering a diverse community of university members and allies.

Joanna Opot "“ Executive Director of Starting Bloc
StartingBloc provides socially conscious undergraduate students and young professionals with the education, career opportunities and networks necessary to drive social, economic and environmental change through their careers and lives as engaged citizens.

THE GREEN, Sundance Channel's Tuesday night programming destination devoted entirely to the environment, offers entertaining sources of information and inspiration about the planet we call home. THE GREEN original programs and interstitial segments provide viewers with ideas and tangible opportunities for all facets of their lives, demonstrating how to work green, play green, eat green, dress green and live green. THE GREEN can be found online at www.sundancechannel.com/thegreen; also find other green resources at Eco-mmunity, Sundance Channel's online environmental forum featuring user-generated eco information, located at www.sundancechannel.com/ecommunity and on the Eco-mmunity Map, Sundance Channel's green map tool that features local green resources throughout the world, located at www.sundancechannel.com/map.

Majora Carter
Majora Carter connects poverty alleviation & the environment in ways that benefit both concerns, demonstrating Clean-Tech solutions for our most persistent urban public health and global climate concerns. By creating positive physical environments, demonstrating cool and green roof technologies, working to replace an under-utilized expressway with local-value driven development, and the Bronx Environmental Stewardship Training program, Majora is creating a skilled green-collar workforce with personal & economic stakes in their urban environment. Born and raised in the South Bronx, Majora continues to live and work in the environmentally challenged community. In 2001 she founded the non-profit environmental justice solutions corporation, Sustainable South Bronx. Her innovative, economically sustainable projects are successful because they are driven by community needs. She is a MacArthur "Genius" grantee, a board member of The Wilderness Society, one of Essence Magazine's 25 most influential African Americans in 2007.

About Sundance Channel:
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is subsidiary of Rainbow Media Holdings LLC. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel's website address is www.sundancechannel.com.

Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

Sundance Channel

Sundance Channel

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, Showtime Networks Inc and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is www.sundancechannel.com.

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