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5 Million Wire Hangers Will Never End Up In Landfills Courtesy Of EcoHangers(TM)

Submitted by: Hanger Network In-Home Media

Categories: Corporate Social Responsibility, Green Products & Services

Posted: May 01, 2007 – 03:30 PM EST

 

Airtran, Revlon, Philips Van Heusen Amongst Major Brands Who Have Partnered With Hanger Network, The Green Media Company, to Reduce Hazardous Environmental Impact Of Wire Hangers

NEW YORK, NY – May 1, 2007 –Hanger Network (www.hangernetwork.com), the green in-home media company that produces EcoHangers™, today announced a corporate milestone: it has produced and distributed over 5 million recyclable EcoHangers. These EcoHangers took the place of more than 312,000 pounds of steel that would have otherwise been discarded into U.S. landfills. Unlike wire shirt hangers, EcoHangers are made from 100% recycled paper so no trees are harmed, and the product is fully recyclable and biodegradable.

Each year 3.5 billion wire hangers end up in U.S. landfills and don't decompose for over 100 years, representing a strain on landfills and use of non-sustainable resources.

This environmental call to action is supported by marketers hailing from a who's who of major brands, and is distributed, free-of-charge, to participating dry cleaners across the nation. EcoHangers are proving to be great for businesses and the environment, and is demonstrated by high-quality advertising campaigns from such brands as Airtran, Mitchum, Van Heusen, Arrow and Dunkin Donuts. EcoHangers not only maintain environmental benefits, but the ability to reach a targeted all-adult audience in their homes during their morning dressing ritual is unparallel by other forms of media.

"EcoHangers are part of a larger shift in the way companies are approaching green initiatives", said Bob Kantor, CEO of Hanger Network. "Companies are rapidly becoming more aware that it is their responsibility to support earth-friendly products, and are adjusting their budgets to support green initiatives. EcoHangers provide companies with a way to build their business, while also improving the environment. It's a win-win."

About Hanger Network
Hanger Network is the in-home media company behind EcoHangers™, the environmentally friendly innovative platform which replaces common wire hangers used in laundered/dry cleaned shirts. Hanger Network offers companies the unique opportunity to reach consumers via its proprietary network of 35,000 dry cleaners in the US.

Founded in 2004, Hanger Network is a partnership between Texas Pacific Group’s Altivity Packaging, Paradigm Packaging, a subsidiary of The Standard Group, and Cleaner's Supply, Inc., the nation's largest supplier to dry cleaning stores, which provides exclusive and propriety distribution to its 35,000 dry cleaner customers. Hanger Network's patented EcoHangers are made from 100 percent recycled paper board, and are biodegradable and recyclable. For more information visit www.hangernetwork.com.

For more information, please contact:

Neil Steinberg 5W Public Relations
Phone: 212.584.4306
Phone 2: 212.999.5585

 

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