SAN FRANCISCO, CA. - November 10, 2008 - Sustainable water management is helping business save money and energy as well as prepare for future freshwater shortages, according to participants of the upcoming Corporate Water Footprinting conference. Sustainability experts from top companies including Coca-Cola, GE, MillerCoors, Nestle Waters, IBM, Cisco and Adobe are speaking at this event taking place December 2-3 in San Francisco and focusing on best practices for cutting freshwater use across operations and supply chains.

Coca-Cola Company's Director of Global Water Stewardship Greg Koch points that one of the side-benefits of building a sustainable water strategy is cost savings. "With rising costs for obtaining raw water, and treating and discharging wastewater, there is also an economic benefit [to water reduction]," he says. Koch will discuss Coca-Cola's target of "water neutrality" at Corporate Water Footprinting.

"I'm eager to hear from the other presenters and look forward to networking with the attendees," says Kim Marotta, Vice President Corporate Social Responsibility at MillerCoors, who is also presenting at this conference. "I'm also excited to share the progress that MillerCoors has made with regard to water conservation and reuse. The companies in attendance at this event are at the forefront of water management and we have a lot to share and learn from each other."

Through a combination of corporate case studies and expert panels, Corporate Water Footprinting will offer practical advice on how water management can help companies save energy and costs. The inventor of the term "water footprinting", Dr. Arjen Hoekstra, will also be presenting and will discuss why mapping a company's water use is central to risk management and sustainability.

"It's interesting to see the growing interest from businesses in proper water management in their supply chain," says Dr. Hoekstra. "I really see forward to corporations recognizing that reduction of the corporation's water footprint should be part of its corporate social responsibility."

Water management experts from The Global Water Challenge, Business for Social Responsibility, The Pacific Institute, and the World Resources Institute are also speaking at this event.

Topics to be covered include:

• "Water Footprinting" "“ what does it involve "“ what are the corporate benchmarks?

• Measuring water use across the supply chain

• Working with stakeholders on water solutions

• The outlook for future water supply shortages and their impact on business
  
• Monitoring water consumption per product or service

• Techniques on engaging employees and managers on water conservation

• Updates on water efficiency, recycling, and reuse
  
  
• Expert analysis on water risks for corporations
  Corporate Water Footprinting's interactive program is designed to inform those managing environmental, sustainability, facilities, supply chain, water, energy, natural resource, logistics, regulatory affairs, and public affairs functions.

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Green Power Conferences provides high quality, interactive events specializing in four areas: Renewables, Biofuels, Carbon Markets and Corporate Climate Response. Corporate Climate Response events bring together companies, regulators and other carbon experts to discuss how companies can best reduce their overall carbon emissions.

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Green Power Conferences

Green Power Conferences

Green Power Conferences provides high quality, interactive events specializing in four areas: Renewables, Biofuels, Carbon Markets and Corporate Climate Response. Corporate Climate Response events bring together companies, regulators and other carbon experts to discuss how companies can best reduce their overall carbon emissions.

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