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Eyes on the Sweet Spot, Authors of "The Triple Bottom Line" Launch New Weblog Tracking Trends, Issues in Sustainable Business

Submitted by: Sustainable Business Strategies

Categories: Research, Reports & Publications, Corporate Social Responsibility

Posted: Aug 21, 2007 – 11:59 PM EST


Geared for corporate CSR managers and sustainability professionals, the site links current events with sustainability lessons and creates a forum for discussion.

BROOKLINE, MA - August 21, 2007 - Andrew Savitz, author and well-known expert on CSR, today announced the launch of the Triple Bottom Line Blog ( TBL Blog will keep CSR managers and sustainability professionals up-to-date on current issues, provide analysis and advice, highlight practical resources, and encourage a dynamic conversation about the challenges and opportunities of sustainability.

The site includes an extensive "blogroll" of the best websites on sustainability, making TBL Blog a one-stop source for managers eager to stay on top of the news in this quickly-growing area.

Among the regular bloggers are Andrew Savitz and Karl Weber, co-authors of the acclaimed book The Triple Bottom Line: How Today's Best-Run Companies are Achieving Economic, Social, and Environmental Success - And How You Can Too (Jossey-Bass, 2006). Called "required reading" by Fortune magazine, The Triple Bottom Line was also praised as "a thoughtful guide for managers who still harbour doubts about the point of sustainability, who are taking tentative steps towards it or who are seeking a clearer path through the maze" by the Financial Times.

"Businesses are operating in an age of accountability where they are expected to provide benefits once thought to be the responsibility of government - from protecting the environment, to creating diversity to eradicating hunger, poverty and disiese, even responding to disasters such as Katrina," said Savitz.

"Sustainability is about turning responsibility into opportunity. We call this the "sweet-spot," said Savitz, "finding an area where a company can meet its business objectives and the needs of society or the environment at the same time. TBL Blog helps corporate managers and professionals find those profitable sweet spots, and will offer analysis and insight that you can't find anywhere else"

Topics already featured on the blog include:

  • What the Chinese food and product safety scandals say about the risks--and benefits--of outsourcing.

  • How JetBlue's fall from grace illustrates the new reputational dangers every business faces.

  • How an Alaska town you've never have heard of reveals an unseen and incredibly expensive face of global warming.

  • How Middle Eastern companies are struggling to define sustainability in Islamic terms, and what it means for business.

    Lead author Savitz is a senior consultant at Sustainable Business Strategies ( Weber is a freelance business writer based in Irvington, New York. Melissa Tritter, a consultant with SBS and a news analyst with the Center for Corporate Citizenship at Boston College is also a frequent blogger on the site.

    For more information on The Triple Bottom Line Blog, visit Questions and topic suggestions can be directed to Melissa Tritter (

    About The Book, The Triple Bottom Line

    THE TRIPLE BOTTOM LINE: How Today's Best-Run Companies are Achieving Economic, Social, and Environmental Success - And How You Can Too (Jossey-Bass/Wiley, September 2006) is a blueprint for executives and companies to find their way to a sustainable, profitable future in today's daunting era of environmental and social accountability. It includes hard-headed case studies of success and failure as well as practical advice on how companies can find their own sweet spots.

    For more information, see

    About The Consultancy, Sustainable Business Solutions

    Working with companies to develop sustainability strategies from the ground up, including non-financial reporting, stakeholder mapping, talent recruitment, and more, Sustainable Business Solutions (SBS) offers top sustainability expertise and serious commitment to client satisfaction.

  • For more information, please contact:

    Melissa Tritter Sustainable Business Strategies
    Phone: 617-610-0810


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