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Branding For Sustainability:

Submitted by: BBMG

Categories: Sustainability, Events

Posted: Oct 14, 2008 – 08:20 AM EST

 

Final Workshop to be Held in NYC, EILEEN FISHER Executive to Share Best Practices

NEW YORK,NY. – October 14, 2008 – As we face a challenging and rapidly-changing economic landscape, how can socially responsible businesses build authentic brands that help create a more sustainable future? That's the question at the center of a three-part workshop series entitled "Branding for Sustainability," whose final session features Amy Hall, director of social consciousness at EILEEN FISHER, along with top executives from strategy consultancy SustainAbility and branding agency BBMG. The workshop will be held on Monday, October 20, in New York City at the historic Puck Building in SoHo.

"Our goal is to spotlight the ideas, practices and possibilities for building and scaling sustainable brands," said Jurriaan Kamp, founder and editor-in-chief of Ode magazine, who is moderating the workshops. "This final workshop offers an interactive forum for business executives to share experiences, insights and opportunities about the intersection of sustainability and brand value."

Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the workshop will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation. The workshop will also address how to leverage sustainable business practices during an economic downturn in order to both succeed in a competitive marketplace and effectively connect with consumers.

The first Branding for Sustainability workshop was held in San Francisco on September 17 and featured a conversation with Kindley Walsh Lawlor, senior director, strategic planning and environmental affairs, Gap Inc.; the second workshop was held in Austin on September 22 and featured Walter Robb, co-president and co-chief operating officer, Whole Foods. The workshop series is hosted by Ode Magazine and presented by CSRwire.

More information is available at www.brandingforsustainability.com.

Pioneering Sustainable Brands

Informed by a proprietary ethnographic study and national poll on the attitudes, experiences and priorities of conscious consumers, BBMG will share new trends, principles and practices for building sustainable brands and engaging increasingly savvy, values-driven consumers. The branding agency will reveal the sustainability practices that drive brand equity, the strengths and drawbacks of certification labels and the brand strategies that build trust, avoid consumer backlash and break through the clutter.

"Branding is being," said Raphael Bemporad, co-founder, BBMG. "Brand value is increasingly determined not just by marketing claims, but by authentic, socially responsible action. Our research demonstrates that when brands deliver performance, convenience and sustainability, they will win in the new, values-driven marketplace."

Leveraging Sustainability to Create Value

From stakeholder engagement to performance measurement to supply chain solutions and innovation, SustainAbility will reveal how businesses can understand and address the environmental and social impacts of their products and services, how corporate sustainability activities affect society’s perceptions and trust, and how to integrate these considerations into core strategies and operations.

"The integration of sustainability practices into brand strategy has enormous power to drive results," said Mark Lee, CEO, SustainAbility. "In our work, we see more and more companies proving that the combination of committed leadership, clear brand strategy and practical sustainability innovations delivers ultimate impact."

Learning from Business Best Practices

From creating sustainability-centered marketing programs to integrating sustainable practices at scale, Amy Hall of EILEEN FISHER will share practical case studies and takeaways for growing socially responsible brands in the mainstream marketplace, and creating brand value that resonates with consumers, even during an economic downturn.

Branding for Sustainability: New York City
Monday, October 20, 2008
9:00 am to 12 noon
Puck Building
295 Lafayette St # 705
New York, NY 10012

Amy Hall, Director of Social Consciousness, EILEEN FISHER
Joe Sibilia, President, CSRwire
Mark Lee and Michael Sadowski, SustainAbility
Raphael Bemporad and Mitch Baranowski, Co-Founders, BBMG

Registration and Tickets: Tickets are $200 per participant. Space is limited. For additional information and registration, please visit www.brandingforsustainability.com, call 212.473.4902 x215 or email denright@bbmg.com.


About the Sponsors

SustainAbility
SustainAbility is a values-driven strategy consultancy and think-tank, combining business acumen with in-depth knowledge of the global sustainability agenda. We work with business, advocacy organizations and others to deepen understanding of the risks and opportunities posed by sustainable development. www.sustainability.com

BBMG
Based in New York City and San Francisco, BBMG is a leading branding and marketing agency dedicated to helping socially responsible organizations harness the power of branding to improve society and grow the bottom line. www.bbmg.com

Ode Magazine
Ode Magazine is a print and online publication about positive news and the people and ideas www.OdeMagazine.com

CSRwire
CSRwire is the leading source of corporate social responsibility and sustainability news, reports and information. www.csrwire.com

For more information, please contact:

Andrea Retzky Retzky Communications
Phone: 917-587-5473
Phone: 212-473-4902

For more from this organization:

BBMG

 

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