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In-Kind Corporate Contributions Make Big Difference to Non-Profits in Tough Economic Times

In-Kind Corporate Contributions Make Big Difference to Non-Profits in Tough Economic Times

Published 09-30-08

Submitted by One Warm Coat

SAN FRANCISCO, CA. - September 30, 2008 - One Warm Coat, the only national non-profit organization supporting local coat drives today announced a significant in-kind contribution of services from Virtual Marketing Partners. One Warm Coat along with many other non-profits are benefiting from in-kind contributions to bridge the gap in today's difficult economy.

Recently there has been a significant increased interest from corporate America in supporting non-profit organizations through cause marketing efforts. While major corporations such as Target, American Express and McDonalds and have taken the lead by created multi-faceted cause marketing campaigns, small to mid sized corporations are also finding unique ways to make a difference through cause marketing campaigns.

At the same time, economic realities have made it very difficult for business to support their non-profit partners with cash donations alone. This is particularly true for small and medium size businesses across America. In-kind contributions of goods and services can be a very effective way to supplement support for cause marketing activity.

"We have admired the good works and community impact that One Warm Coat has achieved. Virtual Marketing Partners wanted to become involved in a proactive supporting role by donating our expertise and digital communication services. Our sole purpose is to assist One Warm Coat in achieving its goals of increased awareness and coat collections in a way that would not have been as robust as a cash contribution," commented Gordon Taubenheim, Co-Founder and Principal, with Virtual Marketing Partners. "It has been a rewarding partnership for both parties."

In-kind contributions have been, and continue to be, an important strategy for non-profits to gain access to the goods and services they need. And, today in-kind contributions are a great way for corporations to either enter or extend their participation in cause marketing efforts which have proven to be a sound business strategy.

"Much of our success has been driven by the combination of cash and in-kind contributions we receive from businesses. We have been fortunate to partner with businesses who recognize the value that One Warm Coat brings to local communities across the United States and the important service we provide people in need," said Sherri Wood, national coordinator for One Warm Coat.

One Warm Coat has benefitted in many ways by in-kind contributions including Burlington Coat Factory making their stores and staff available to serve as coat collection locations, Glad donating product to help even organizers gather and manage coats, among others.

About One Warm Coat:

One Warm Coat is a national non-profit organization that assists in the donation of coats. One Warm Coat helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them free, to people in need. The organization's mission is to ensure that anyone who needs a coat has one. Providing this simple, yet vital, service helps people live productive lives year round. Since inception, more than 750,000 coats have been collected and distributed through One Warm Coat activities. For more information go to www.onewarmcoat.org

bout Virtual Marketing Partners:

Virtual Marketing Partners publishes and hosts rich-media enhanced E-communications-brochures, catalogs, employee communications, annual reports-for viewing and email distribution via the world-wide web. In so doing clients are utilizing eco-friendly best practices that drive improved results in an informative and viewer friendly venue. The firm’s corporate, financial services, hospitality sector, non-profit, professional services, and trade association clients use 24/7 access to proprietary tracking analytics to determine the strategic value of their spend and to plot future improvements. www.virtualmarketingpartners.com

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