CSR Press Release

BETHESDA, MD. - January 9, 2009 - As more and more companies recognize the benefits and necessity of 'going green', many are asking, "Where do we begin?" To answer this critical question, sustainability consultants Anca Novacovici and Jennifer Woofter have put their experience and expertise to work in their new book Sustainability 101: A Toolkit for Business. At just under 200 pages in length, this succinct introductory manual is designed to help organizations, whether committed to going green or just getting started, become more socially and environmentally responsible.

"This book is intended to simplify the process," said Anca Novacovici, founder of Eco-Coach, Inc., "and help a company, or a Green Team within a company, get started on the path to sustainability. 'Going green' does not have to be complicated and costly. Outlined in the book are some relatively straight-forward and cost-effective steps that companies can take to get started right away."

Inside, organizations will find simple, easy-to-follow steps for greening any business, including "how-to":

• Get senior-level management on board

• Create a detailed sustainability plan

• Implement a sustainability plan

• Most importantly, get started!

"We've used this material with dozens of clients, and find that this "101" level of recommendation is just right for organizations who are ready to tackle a green commitment and need help in taking those first steps," said Jennifer Woofter, president of Strategic Sustainability Consulting. "With this book as a reference, companies of every size can feel confident that "going green" is within their reach."

Just off the presses, Sustainability 101: A Toolkit for Business can be purchased at Amazon.com and BarnesandNoble.com for download ($29.95) or in paperback ($39.95), or can be purchased directly from Strategic Sustainability Consulting at SustainabilityConsulting.com or Eco-Coach at Eco-Coach.com.

Anca Novacovici is the founder of Eco-Coach, Inc., a Washington, D.C.-based consultancy that offers corporate and residential sustainability services. Her company provides businesses and individuals with the tools and knowledge to improve their environmental footprint while keeping in mind the bottom line. Clients include Fortune 500 companies as well as smaller businesses and individuals.

Jennifer Woofter is the president and founder of Strategic Sustainability Consulting in Washington, D.C., specializing in helping companies understand how social and environmental responsibility can lead to long-term profitability. Her company produces an ever-growing series of Sustainability 101 books, including Sustainability 101 for Restaurants, for Churches, and for Healthcare Facilities.

Sustainability 101: A Toolkit For Your Business
By Anca Novacovici and Jennifer Woofter
ISBN: 978-1-4357-1884-5
Publisher: Lulu.com
Download (3066 KB): $29.95
Paperback (197 pages): $39.95
Publication Date: July 2008

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