CSR Press Release

LITTLE ROCK, Ark., March 26 /PRNewswire-USNewswire/ -- April is Heifer's Pass on the Gift month, a global celebration that brings together Heifer supporters and communities around the world dedicated to ending hunger and poverty. This year, consider passing on the gift of your tax refund to make a lasting difference in a world struggling to cope with the wild swings of economic forces.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090326/DC89764)

As a sound tax-deductible gift, here's what the Motley Fool says about Heifer:

"We like its model of donating animals to needy people for whom that animal's daily milk or labor can help them out of poverty. We also admire the organization's 'Passing on the Gift' concept, whereby beneficiaries give away the first-born from that animal to someone else. The best kind of charity, we believe, is one that creates self-sustaining solutions, and Heifer fits the bill."

Here's how Pass on the Gift works: Everyone who receives the gift of farm animals and environmentally sound training from Heifer International agrees to pass on their animal offspring and training to someone else in need. Passing on the Gift ensures that your gifts help twice as many families, AND that Heifer project participants progress from recipient to donor. Over 200 Pass On ceremonies will be happening in Heifer communities around the world in April that will impact over 5200 people.

At a Pass on the Gift ceremony, dignity and gratitude fill the hearts of villagers who never imagined being able to help someone else as they pass their calves, lambs, kids and chicks to neighbors in need. Heifer's lasting solutions break the chain of poverty and hunger and open the way for a better life. See a Pass On ceremony here: http://tinyurl.com/d5v7l9

This simple concept of Pass on the Gift has changed communities around the world for over 60 years. It's worth celebrating! Heifer is asking everyone to help start a chain of giving by hosting friends at a favorite gathering spot sometime in April and telling them about Heifer's powerful model. Even small gifts of $5, $10 or $20 of your tax refund can make a lasting difference. Visit www.heifer.org/gifts for helpful ideas and resources. Together we can all make a difference.

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Heifer International