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Conscious Brands (TM) Ensures Employees Collaborate To Move Corporate Responsibility Forward
Conscious Brands (TM) Ensures Employees Collaborate To Move Corporate Responsibility Forward
Published 02-13-08
Submitted by Re:Vision
February 12, 2008 - Today's employees are taking active roles within companies to champion efforts concerning the social and environmental impacts of their companies. More and more employees are seeking innovative ideas to ensure they bring fresh thinking into meetings and corporate boardrooms.
Clearly, interpreting new pressures that call for business to address its environmental, social and economic (ESE) impacts are challenging tasks. Often, evolutionary shifts are needed inside of firms; shifts that can revitalize brand trust and secure marketplace advantage.
How can you get more employees and leaders inside your firm to assess their current ESE (environmental, social and economic) performance and take action?
Conscious Brands is undertaking a major study among hundreds of employees - at all levels. The ESE Employee Study compiles relevant information regarding the ways in which employees are transforming their businesses to address these important issues.
We invite you to weigh in on this important discussion. Please complete this short survey: click here to get started.
For your participation, you will receive study results developed directly from your peers. Confidentiality will be highly respected and the study will reveal only aggregated data.
According to employees polled, so far:
- Addressing the environmental, social and economic impacts of business are very important to a company's Brand Reputation and ability to accommodate Changing Customer Needs. The environmental, social and economic impacts of business are least likely to factor into Credit Analysis, Shareholder Resolutions and Institutional Investment.
Study sponsors: Re:Vision Conscious Brands and Natural Logic.
About Conscious Brands
Re:Vision creates Conscious Brands that engender brand trust to generate deep loyalty, strengthen core business performance, build lasting reputations and attract and retain talent.
We deliver highly engaging and relevant brand communications, market research programs (ESE Brand Reputation Surveys; Conscious Consumer Panels) as well as media relations and strategic collaboration with NGO/NFP partners. Visit: http://www.revisionnyc.com/html/conscious.html
About Natural Logic
Natural Logic, innovative sustainability leaders who deliver integrated, results-focused programs that build profit and competitive advantage while reducing environmental footprint, waste and risk. Visit: http://www.natlogic.com.
