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Salesforce.Com Foundation Becomes First B Corporation Service Partner

Submitted by: B Lab

Categories: Philanthropy & Corporate Contributions, Corporate Social Responsibility

Posted: Mar 14, 2008 – 12:47 PM EST

 

Salesforce.com Foundation Extends Nonprofit Discount to all B Corporations

BERWYN, PA -March 14, 2008 - B Lab, a nonprofit that is pioneering the creation of B Corporations, announced today the first Service Partnership for B Corporations through a pilot project with the Salesforce.com Foundation. B Corporations are a new type of corporation that uses the power of business to create public benefit. This is the first such B Corporation Service Partnership, delivering value-added services to B Corporations to help them improve their financial performance and market impact.

B Corporations, of which there are 81 certified at present through the B Ratings System, represent a diverse $650 million marketplace, come from 17 states and operate across 20 industries, from national consumer brands to global financial intermediaries. These and future B Corporations will receive an 80% discount on salesforce.com's web-based CRM platform as part of a pilot program of the Salesforce.com Foundation's 1% Product Donation program.

"By meeting transparent and comprehensive social and environmental performance standards, B Corporations give the Salesforce.com Foundation the tools we need to extend our successful nonprofit program to support triple bottom line business and for-profit social enterprise," says Suzanne DiBianca, Executive Director of the Salesforce.com Foundation. "We are proud to be the first B Corporation Service Partner and look forward to working with B Lab to identify others who want to follow our lead and support this important movement."

B Corporations not only benefit from the ability to use the power of their collective voice to differentiate themselves in the marketplace, but now can benefit from access to discounts on business services and products from Service Partners like the Salesforce.com Foundation who want to support sustainable business and for-profit social enterprise.

"The B Corporation Service Partnership with the Salesforce.com Foundation demonstrates the market forces which will be unleashed as B Lab develops the tools to help individuals and institutions distinguish between "good companies" and just good marketing", says Jay Coen Gilbert, co-founder of B Lab. "Now companies can join millions of consumers and investors who want to see business used not just as a tool to maximize private wealth, but as a tool to maximize public health."

About B Lab

B Lab is a non-profit, 501(c)3 organization whose mission is to support B Corporations by:

  • defining the marketplace of social investment by overseeing the governance and standards, certifying B Corporations who achieve a minimum score on the B Ratings System and developing a legal framework to institutionalize stakeholder interests within existing corporate law;
  • building the marketplace for social investment by recruiting B Corporations, providing services to improve the financial performance and social impact of B Corporations, and educating consumers, investors, and policy makers about B Corporations through the power of a unifying brand; and
  • accelerating growth of the social investment marketplace by pursuing partnerships and policy initiatives to develop mission-aligned capital markets and tax, investment, and purchasing preferences for B Corporations.
  • For more information, please contact:

    Phone: 215-439-7776

    For more from this organization:

    B Lab

     

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