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PrimeNewswire Enables Companies to Target Press Releases Toward Corporate Social Responsibility Conscious Media and Investors

PrimeNewswire Enables Companies to Target Press Releases Toward Corporate Social Responsibility Conscious Media and Investors

Published 05-15-08

Submitted by NASDAQ OMX Group, Inc., The

LOS ANGELES, CA & SPRINGFIELD, MA - PrimeNewswire(SM), the news distribution subsidiary of The NASDAQ OMX Group, Inc., has announced a channel relationship with CSRwire(TM) - The Corporate Social Responsibility Newswire. The relationship enhances PrimeNewswire clients' reach toward media and investors who concentrate on Corporate Social Responsibility (CSR) activities.

From 2005 to 2007, Socially Responsible Investing (SRI) assets in the U.S. surged 18-percent, according to a report on Socially Responsible Investing Trends in the U.S. published by the nonprofit Social Investment Forum (SIF). A report published by The Corporate Executive Board in March 2008 showed that 23-percent of the companies polled actively court or communicate with SRI funds.

"Once dismissed as intangible, shareholder resolutions on social, environmental and corporate governance issues are now more actively supported by retail and institutional investors," said Doug Ventola, Vice President of NASDAQ OMX Group. Clearly, this is not 'greenwashing.' SRI is having a tangible, positive impact on many of our clients. It's important that we help them tell their stories and our collaboration with CSRwire will help both private and public companies reach this expanding stakeholder base," added Ventola.

In addition to its' own global distribution network, PrimeNewswire will employ CSRwire’s highly targeted network for synchronized distribution of CSR-related news. CSRwire distributes news releases from companies on issues such as diversity, philanthropy, socially responsible investing, the environment, human rights, workplace issues, business ethics, community development and corporate governance.

"We are very excited to be working with PrimeNewswire and NASDAQ OMX in furtherance of our mission to raise awareness of corporate social responsibility initiatives for organizations around the globe," said Greg Schneider, COO of CSRwire. "Assisting PrimeNewswire's clients in reaching the CSR community will continue to promote the notion that a company’s value should be reflective of their social and environmental impact, as well as their financial performance."

PrimeNewswire maintains a global network for the distribution of full-text news releases and has some of the world’s best known companies as customers. PrimeNewswire releases can be found in online sites such as Yahoo! Finance, Google, MarketWatch, CNN Money, and The Wall Street Journal.

PrimeNewswire's account executives will consult with public and private companies to identify news releases that are germane to this specialized socially conscious audience. This PrimeNewswire distribution channel upgrade is available now.

About NASDAQ OMX
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, and with over 3,900 companies, it is number one in worldwide listings among major markets. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; the OMX Nordic Exchange, including First North; and the 144A PORTAL Market. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs. NASDAQ OMX technology supports the operations of over 60 exchanges, clearing organizations and central securities depositories in more than 50 countries. OMX Nordic Exchange is not a legal entity but describes the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit www.nasdaqomx.com.

About PrimeNewswire:
PrimeNewswire, a NASDAQ OMX Company, operates one of the world's leading full-text press release, photo, and multimedia distribution services. Utilizing the latest in communications technology, PrimeNewswire's multi-channel delivery network provides real-time, simultaneous access to key audiences around the globe, including daily newspapers, wire services, online services, databases, trade publications, institutional and individual investors, and consumers. For more information, visit www.primenewswire.com or call +1.800.307.6627.

About CSRwire:
CSRwire is the leading source of corporate social responsibility and sustainability news, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and weekly News Alerts. CSRwire's parent company, Meadowbrook Lane Capital, LLC, has been described as a 'socially responsible investment bank' by the Wall Street Journal. For more information, visit www.csrwire.com.

Cautionary Note Regarding Forward-Looking Statements
The matters described herein contain forward-looking statements that are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about NASDAQ OMX Group's products and offerings. We caution that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX Group's control. These factors include, but are not limited to factors detailed in NASDAQ OMX Group's annual report on Form 10-K, and periodic reports filed with the U.S. Securities and Exchange Commission. We undertake no obligation to release any revisions to any forward-looking statements.

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