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The Conscious Goods Alliance Spreads Awareness of Sustainability and Conscious Commerce

Submitted by: Conscious Goods Alliance

Categories: Sustainability, Green Products & Services

Posted: Apr 28, 2008 – 08:00 AM EST

 

Bus Tour Proves It’s Possible To Vote With Your Wallet

MIAMI, FL - April 28, 2008 – In an eco-configured 1984 Van Hool Tour Coach fueled by recycled vegetable oil, an eclectic and inspired crew is traveling around the United States to educate consumers about conscious living. These "green missionaries" represent the Conscious Goods Alliance (CGA), a group of committed businesses who believe in promoting conscious lifestyles, products and brands, as well as consumers' ability to vote with their dollars.

Started by Stephen Brooks and Zak Zaidman, founders of Kopali Organics, the CGA is now in its third year, touring with 15 conscious companies. "The CGA bus tour generates an incredible amount of buzz around its sponsors and their products, as well as introducing people to alternative energy, sustainable materials and conscious commerce," said Stefan Schachter, co-founder of EcoTeas, one of the tour sponsors.

In a bus furnished with a bamboo interior, coconut palm floors, solar powered electronics and recycled paper countertops; the 'veggie bus' is a mobile ecological showroom. In its yearlong journey across the United States, the CGA bus visits almost all Whole Foods and Wild Oats Markets, in addition to other retail outlets, universities, schools, farmers markets and community centers. The crew conducts product sampling, bus tours and provides educational talks on sustainability and environmental stewardship.

"The bus tour not only increases awareness of our company and products, it also provides education on sustainability and organic products in general," said Heather Henning, Western Regional Sales Manager of Organic India. "We believe the grassroots approach is contagious and that it will create a chain of consciousness that links consumers to our global mission."

The CGA promotes a business philosophy that is committed to the social and ecological bottom line in equal partnership with traditional bottom line financial returns. "We are strong believers in the triple bottom line approach and committed to doing business that is equally good for people and the planet as well as profit," said Norman Brooks, COO of Kopali Organics.

"The brands represented on the 'veggie bus' were all created with the shared purpose of enhancing the health of consumers in a way that respects the needs of society and the environment," said Tom Newmark, New Chapter President and Co-CEO. "The Conscious Goods Alliance is truly a marriage of economy and ecology."

The CGA bus will be on the road until March 2009. The bus is currently touring the Southern Pacific region. Beginning May 15, they will be in the Rocky Mountains region.

"We have successfully used the 'veggie bus' as our vehicle to reach people on a very pressing issue facing our society," said Sara Newmark, New Chapter Sustainability Coordinator. "We have jump-started the discussion of what it means to be a responsible business as well as a conscious consumer. Fueled by 15 outstanding companies, a common vision and, of course, recycled vegetable oil-the CGA bus tour is an example of how consumers can vote each day with the dollars they spend."

For more information including the tour schedule, photos, videos and blogs from the road, visit: http://consciousgoodsalliance.com/

To learn more about our Conscious Goods Alliance sponsors:

Delicious Living Magazine: www.deliciouslivingmag.com
Dr. Bronners Magic Soap: http://www.drbronner.com
Kopali Organics: www.kopaliorganics.com
New Chapter Organics: www.newchapter.com
Pet Promise: www.petpromiseinc.com
Schafer Condon Carter http://www.schafercondoncarter.com
Arora Creations http://www.aroracreations.com
Eco Teas http://www.ecoteas.com
Kaboom http://www.kaboomenergy.com
One Coconut Water http://onenaturalexperience.com
Organic India "http://www.organicindiausa.com
Teeccino http://www.teeccino.com
CSRwire http://www.csrwire.com
Green Fest www.greenfestivals.org
Mission Organic http://www.organiccenter.org

For more information, please contact:

Paige Paulson SCC Grossman Public Relations
Phone: 312-222-7449
Phone 2: 312-464-1666

For more from this organization:

Conscious Goods Alliance

 

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