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Media Advisory: A Night For The Rainforest

Media Advisory: A Night For The Rainforest

Published 05-05-08

Submitted by New Chapter

What: The inaugural fundraiser and launch of the "Project Pacific" campaign of the Monteverde Conservation League U.S., a non- profit supporting the Children's Eternal Forest in Costa Rica.

When: Thursday, May 8, 2008
7:30 p.m. Speaking program with organic dinner, drinks and music

Where: Creative Artists Agency
2000 Avenue of the Stars
Los Angeles, California

Who: Tom Newmark - President and co-CEO, New Chapter, Inc.; Rachel Crandell - Director of Monteverde Conservation League U.S.; Michael Besancon - President of Whole Foods Market (SoCal Region); Anthony Zolezzi - Founder of Pet Promise and the Organic Center; and a special message from Daryl Hannah. Other members from the celebrity community in attendance will include America Ferrera, Amber Tamblyn and Alexis Bledel from "The Sisterhood of the Traveling Pants" movie; Dave Krumholtz, star of "Numb3rs" on CBS; and Suzanne Somers.

Join green business executives, entertainment industry leaders and environmental advocates committed to rainforest preservation for an evening celebration benefiting the Monteverde Conservation League U.S. and new efforts to protect the Children's Eternal Rainforest in Costa Rica. This inaugural fundraiser launches the "Project Pacific" campaign, a venture devoted to raising $10 million for the purchase and reforestation of a critical rainforest corridor extending from the mountain tops in Monteverde to the Pacific Ocean, creating an undisturbed passage and habitat for migrating animals.

"Project Pacific" is led by the Monteverde Conservation League of Costa Rica and its American counterpart, the Monteverde Conservation League U.S. (MCLUS), two non-profits dedicated to the Children’s Eternal Rainforest - one of the greatest success stories in the history of rainforest preservation. Established in 1987 through the creative fundraising efforts of a classroom of young children in Sweden, the Children's Eternal Rainforest is the largest private reserve in Central America, protecting 54,000 acres of reclaimed rainforest habitat.

The May 8 event is sponsored by New Chapter, Inc., Creative Artists Agency and Whole Foods Market, with in-kind support from Allegro Coffee, Bossa Nova, EcoTeas, Kopali Organics, Teeccino Herbal Coffee and VeeV Vodka. Table sponsors include The Bond Companies, HerbalScience, Schafer | Condon | Carter, Bryan Cave, LimitlessONE, McGladrey & Pullen, LLP and Pet Promise. This celebration marks the first in a series of functions devoted to raise funds and awareness to protect more of Costa Rica’s precious rainforest, an environment unique throughout the world for its rich biodiversity. For more information on MCLUS, "Project Pacific" and future events, visit www.mclus.org.

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New Chapter

New Chapter

Located in Brattleboro, Vermont, New Chapter is the supplement industry's first certified organic manufacturer producing vitamins and minerals made with organic ingredients. Founded in 1982, the company currently formulates 93 distinct formulas - across probiotic nutrients, herbal therapeutics, active organic mushrooms, green superfoods, as well as tonics and topicals - sold to approximately 3,000 natural health food stores and supplement shops, including Whole Foods and Vitamin Shoppe. In addition to natural health products, New Chapter is committed to supporting and protecting the environment, and the company’s Costa Rican farm, Luna Nueva, is a world model for organic sustainable agriculture in the rain forest. For more information on New Chapter, visit www.newchapter.com.

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